YouTube Adds A New Feature To Know your Audience More Closely

Be it social media marketing, search engine optimization, or a viral marketing campaign, knowing your audience is one thing which is a constant in all. It is believed that if you know your audience, you will surely ace your marketing!

To be a successful marketer - you have to measure your success, you have to have a track of the analytics, you have to see the rise in the followers, and you have to see the growth in the number of website visitors! Right?

And, all of it is defined and achieved through - Audience. 

And, this is where I introduce you to the latest update on YouTube. 

It has added data on other videos your viewers have watched and new audience retention metrics!

It will provide creators with a list of other videos that their viewers have watched on YouTube! These videos are the ones that are not created by them, it will be by other creators. Hence, adding an extra listing for you to check and know about the audience research efforts. 

This is amazing if you see it from the perspective of becoming a successful digital marketer. It allows you to know your audience better and more closely. It also allows you to know what others are posting, what is the trend, what people are doing differently in the same genre! You can know about the video format, what suits your channel, and accordingly design the content for it. 

You can learn, improve, and implement to get the most benefit. 

The More You Explore, The More You Score!

The insights will help you identify even your missing points, the points that can take you forth, and let you meet the success faster and better. And, YouTube helps in this with its amazing listing update. 

A 20% launch will be done by July 15th! This will be highly beneficial for those looking out for learning and growing. You can know your audience. Also, YouTube has launched a new test of an updated audience retention chart which will show the performance across your channel. 

You can now focus on where the engagement is more, and where you are losing the points, resultantly, it will help you improve your content approach. Knowing what your audience is interested in, is one of the best benefits that one can have. 

I know you might be thinking, ‘Why this update is so important?’. 

Well, here are the reasons, why knowing your audience is important and why you should have a customer-centric approach. 

1. People love personalized content a lot! They crave to see the content that is for them and also solves the query that they are searching for. 
2. Helps you identify the buyer’s persona. You will have a list of things that people like besides your video. This update by YouTube will help you see what videos they viewed, this will in turn help you to build a list of things that you can notice, and think that they might have liked. For instance, if the thumbnail of the other video is exciting than yours, or how is their content attractive. 
3. Make your next content according to the trend and the traffic on other videos. 

This was all about the update this week that makes marketing easy for you! Go and look at it now.