
UPDATE: Using Google Images Without License Can Charge You Big!
A few days back, Google Images changed the entire image licensing scenario. And, Google says it’ll be helpful for users to find images in a more responsible way. So, what is the new feature?
Google rolled out an update to Google Images which makes it easier to license photographs and pictures that are covered by copyright.
The features benefit photographers as well as the publishers, blog writers, and others who use the images directly from Google images for their articles. How?
- For photographers, this feature benefits them to identify photos that can be licensed and how to get their photographs or pictures properly licensed.
- For publishers, it will help them filter out the pictures or photographs they can use under the license filter. It will help the users find images that they have the right to use.
This is how the filter ‘Usage Rights’ looks like now. There are divided into two - Creative Commons Licenses an Commercial and other Licenses, where -
- Creative Commons Licenses gives everyone whether individual creators or the large institutions a standardized way to give public permission to use their creative work under the copyright law.
- Commercial and Other Licenses is used when you want content for commercial use. Just select the one that includes the word ‘Commercial’.
Also, the images with licensing information provided by the publisher will now appear in the search panel with a tag, or a badge - Licensable over the thumbnail. When you click on the image it will bring up a link that takes you to the licensing details of the image. This is where you will be able to buy rights to it.
The question that must have surfaced to you is Do you still need permission to use an image found in Google Image Search?
Then, yes you still need permission in order to use it. Google does not own any of the images that are provided in the search result. The usage rights are defined by the publisher, and this new filter will allow you to ask them to buy rights for publishing their material.
Contact the owner of the image and obtain permission for usage if you want to use it publicly or professionally anywhere.
What Does This Mean For Marketers and SEO Professionals?
- Now SEO professionals have to adapt to creative commons licensing for building links. This way you can allow people to reuse and modify the image with a suggestion and to abide by the rules.
- Search engine professionals should have their fingers on point and ready as they have to start creating their own content and put Creative Commons license on it, as the image rankings are going to be hit hard now.
- The ‘Alt + Text’ indexing is gone now.
This was all about the Google Licensing filter. It does open doors to endless opportunities to build links, rank the images, and find the objective being successful through this update, but it does come up with the need of content to be created and slapped with CC license. And, also it will highly affect those who have small businesses and no SEO backup.
If you are eager to learn any of these techniques or the entire marketing or how to please your customer, irrespective of your business size or genre, then learn digital marketing courses at the Orionators School of Learning – Asia’s fastest-growing digital marketing institute. We dig deep into the different modules. Join us and know the basics, tips, and tricks to all the modules, including social media marketing, search engine optimisation, affiliate marketing, and website design and development!
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Divya Talreja
I got to know about Orionators School of learning through Instagram and being impressed by what they were offering, I went on for trying the course. I completed my digital marketing training last month and it was the best investment I have ever made. This certified digital marketing course really helped me to get a good job. Trust me, the practical knowledge and the skills given, helped me get through the interviews. They are complete package – Good classrooms, amazing trainers, and amazing hands-on practice on live projects.

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As they claim that they are first agency based training center, trust me, they are the best. I was guided really well about the 32 modules in digital marketing course, the trainers are really good and guides really well. I got to work on my website and bring it to a good ranking. In all, best digital marketing institute in Udaipur.

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My experience at Orionators School of Learning was amazing! They guided me through the 32 different modules of digital marketing which I wasn’t even aware of. The Digital marketing internship was satisfactory and the trainers were highly professional. I mastered my social media marketing skills perfectly on live projects. I would highly recommend this SEO training in Udaipur!

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Orionators has given me a chance to study SEO, SMM, and Inbound Marketing courses, and they have taught me in best possible way. Class room teaching, one on one interacting with faculty, small classes and focused attention given to each candidate is what one needs! Your performance will be tested Digital marketing internship and you will job ready by the end of the course

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The trainers are well qualified, notes are great. The knowledge imparted regarding digital marketing strategies is according to developments in digital world. There is no bar in doubt handling sessions. It was a great decision to join one of the top online digital marketing courses at Orionators.

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I rate Orionators high on their digital marketing course with certificate because of the quality teaching they provide, as well as the environment they have set-up for students. They made the entire drill so easy for me that now I can work on projects by my own through the learnings. I have gained in-depth knowledge in digital marketing concepts and that too at very affordable fee. Thank you! You are the best digital marketing course in Udaipur."
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