UPDATE – Instagram Adds Shopping Tags In Reels

Instagram has always been in the news for making drastic updates! And, this time they have come up with an update that will be beneficial for e-commerce. With over 1 billion monthly active users, and more than 60 million photos being posted each day, and the reels being produced daily, it is a social media platform that you shouldn’t miss. 

And, though you are getting tired of the ‘Main Tera’ compilation, it is time for you to pay attention to the benefits of reels.

What is the update about?

There is a shopping tags option available when you go over the reels. It is an option that enables creators to add product listings to their reels. And, when a viewer sees it, they can directly view the product and directly make a purchase from there. 

This update is a real benefit for those who want their products to be showcased by an influencer. People will not only trust the recommendation but will also make a direct purchase. 

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Also, it is another step of Instagram towards bringing a revolution for eCommerce. And, not only for the business/brand, but it is also beneficial for content creators. How?

Well, while they were making videos to show the products, they could directly make a reels clip and earn money. Not only this, but creators are also now able to add ‘Branded Content’ tags to their reels; this will make the entire thing transparent for the paid promotion. 

What are the benefits of this feature?

So, you might still be wondering how this feature benefits you? Let’s look at some of the benefits that shopping tags in Reels -

• Product discovery:

Instagram Reels with product tags will give you an opportunity to be showcased in the reels feed. So, you will have the best exposure, and you will be noticed by fellow creators and even businesses or brands. Be discovered by millions by just using these shopping tags. Make sure the reel is public or is posted for the feed. 

• Unite with the creators:

If you are a business owner or a creator, then you can tag products in reels for driving sales and even unite with creators to make profits. For instance, if you are into the clothing industry, then you can find a creator who is into fashion and has a great fan base so that they can do a shopping haul reel or a ‘try-on’ haul. This will automatically drive the viewers to your product to make a purchase. 

• Entertainment and inspiring:

Reels are super-short and entertaining. These videos can help you connect more with the audience. People go through reels for the entire day, they are addictive. So, if you use this feature, you are actually inspiring the existing and the new audience to buy your product or any other items. 

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Be creative while getting your reels created. For instance, if you have a product range that is experimental, then you can make DIY reels over it. Get your creative juices flow and come up with something that engages and inspires people with your brand. 

How can you use shopping tags in your reels?

• Go to the Instagram camera, and tap REELS. 
• Create the reel. You can record your reel or upload an existing video from your mobile’s storage. 
• Tap next. 
• Select the cover image and add a caption. 
• Now, go to the new ‘Tag products’ option and select the products you want to feature. 
• Tap DONE. 
• And, tap share to publish. 

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