Top 6 Digital Marketing Techniques to Follow in 2020

The world is turning ‘Digital’ and everyone is connecting on a global level through one thing, which is DIGITAL MARKETING! Though we know the basics of digital marketing, we are still behind, as it is changing, updating and reaching a new level every day.

Sharing creative content is easier than it was ever before, this is helping people to come out with fantastic and out-of-the-league campaigns and other digital marketing ideas that puts them ahead in the race.

So, if you are going to switch to digital marketing this 2020, then I have to tell you this, you are going to get maximum benefits.

Keeping the benefits in sight, I have jotted down a few of the techniques to follow in 2020 to beat the competition.

Let’s begin!

  1. Step into the Marketing Automation:

What is marketing automation, you ask? It is all about giving your customers, a more personalized experience. It is basically the use of software and web-based services to execute, manage and automate tasks and processes. For instance, emails, social media, few of the website actions.

This limits and replaces manual and recurrent tasks! Just a stir of technology and things that require daily execution can be done automatically.

How to get started with marketing automation?

All you have to do is select the right marketing automation software and integrate it with your CRM. For this, you have to either buy an already integrated all-in-one CRM to avoid the complex part of integrating two systems.

And, you are ready to get started with marketing automation – import contacts, set up an email template and run campaigns.

  1. Make your SEO skills stronger:

Next on the list of digital marketing trends is Search engine optimization. Everyone who wishes to rank higher on the Google search page needs to get their SEO game on. And, why not, SEO certainly increases the visibility of the website on Google search and also offers a great lead generation.

We have mentioned some of the tips & tricks on our previous blog that you can read for a brush-up on your SEO knowledge.

Some stats regarding SEO –

  • 70% of digital marketers see SEO as an effective way to generate leads.
  • Long-tail keywords have a 3% to 5% click-through rate.

Some of the top brands

  1. Facebook Messenger Marketing:

Communication has changed in the past years. While email marketing is persistent but social media site especially Facebook.

Facebook Messenger marketing is the hottest trend of the digital marketing world. About 2.7 billion people use Facebook and it is the best place to start with a fantastic marketing tactic.

Like how TRIM uses it!

facebook messenger marketing

Trim uses facebook messenger marketing to grow exponentially! It is a financial startup that identifies areas where you could save money. They use messenger as a platform to get more and more leads.

You can enable marketing automation on messenger chatbots like – chat blasting, drip campaigns, business system integration.

Facebook messenger marketing has 10 to 80 times better engagement! The open rate for messenger marketing is about 70-80% open rates and 20% clickthrough rates.

  1. Video content marketing:

Much more effective, much more understandable, video content marketing helps build an audience like no other content would. This digital marketing technique can help you grow your business to a global level.

All you need is a good script and good designing, and you gain the most benefit from it. So, don’t take video marketing for granted, just make it a part of your core marketing strategy.

Wondering why it is super-important?

This is why! Visual content creates high impact.

video marketing


You can also read the entire blog on video marketing - A Beginner’s Guide to the Video Marketing

  1. Cookie-based marketing:

What is the cookie for first? Cookies are a small piece of data that is stored on your browser when you visit a site. The information stored on your browser is sent back to the server when you visit the same website again!

Whatever actions and browsing history stored are transferred back, can be used by the digital marketer. With this tactic of digital marketing, even if the potential customer leaves without signing in, you would be able to re-track and showcase your ads.

This will help you to turn your ‘Potential customer’ to a ‘Happy customer’.



  1. Google data hub:

Google data hub is another digital marketing trend that allows strong analysis. It allows you to save data in a large amount and lets you compare results. This technique is used by many businesses to manage impression data on Google ads campaigns as it is secure and private, and allows to access marketing data.

How does it help marketers?

Built on infrastructure from Google Cloud and Google BigQuery, it gives advertisers access to their important data and also helps in shaping the campaigns.

They add your campaign data into BigQuery which includes your mobile device IDs, cookies and anonymized Google sign-ins. Plus, you can upload your own data into BigQuery, and then you can map the data and draw out the best campaign.

These are some of the best digital marketing techniques that top brands are already using, and you should try them in 2020 to gain maximum benefits! Learn digital marketing at the Orionators School of Learning – Asia's fastest-growing digital marketing school and learn about the different modules.

While you are here, don't forget to read the other blogs too. It takes a few minutes to gain worthy knowledge.

5 Easy SEO Tips & Tricks to Make Google Love You More

7 Effective Tips for Instagram Marketing | Improve your Skills for Better Engagement

Digital Marketing Course is What you Need to Enhance your Career in 2020

Roadmap for the SEO Professional to Follow for a New Website



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