Time to Explore Viral YouTube Video that had 4 Lakh Shares on FB Alone

What time is it?

It is time to know about the most viral video! A video that won the hearts of many employers! Well-scripted, well-shot, and well-delivered, this viral video on YouTube is the perfect example of what I was talking about in the previous blogs, which is ‘Quality Content’. Obviously it is a big brand and it has tons of writers and production houses to make the entire video successful, but we can take it as an instance. As many brands tend to make the video viral, but only a few succeed. 

We are talking about KINGFISHER! 

 Yes, I hope you would have noticed what I mentioned above, it won the hearts of many employers! The video’s title was ‘Aj Phir Se Half Day?’. Everyone, even the caveman community would have received this amazing viral video on their WhatsApp or Facebook! This viral video was uploaded by Kingfisher, acted by super cute - Naveen Polishetty! This video is about 5 minutes long, and is power-packed with the real-life issue faced by Indian employees for long and taxing work hours!

The video is perfect for those who are working hard in their offices for hours and someone just brings up the question when you are about to leave, ‘Aj Phir Se Half Day’. This video was created by Kingfisher Ultra’s original content team - Ultra Shorts! 

What was the response of the audience?

Being the most relevant, the video experienced a massive 4 Lakh shares on Facebook, 21+ Million views on YouTube, and not to mention, this video was downloaded and shared on WhatsApp like anything. 

The organic reach was beyond the measuring scale. And, this video was launched a year back, but it still comes popping up on timelines or being forwarded on WhatsApp. 

You can still find it on YouTube, there are comments from 1 day ago, 56 minutes ago, 2days ago! Yes, success is what looks like this!

A video that is still winning hearts irrespective of the time, it is still relevant!

So what is the takeaway?

The takeaway from this amazing viral video on YouTube is the content quality! The content has the feature which is - 

• Evergreen and irrespective of time very relevant. 
• Addresses the pain points of the TG which are employees!
• Shared on a platform like YouTube which got them likes in just a few minutes after the launch. 
• The deep-rooted emotions, the normal understandable and slang language, and the direct aim at such people who decide to judge you even after you manage to work, it is what connected everyone to the script. 

Here it is - Quality content wins heart, and the content which is just done without any plan, storyline, or anything entertaining in mind goes in vain. 

It doesn’t mean that you don’t have to put the funny content, put up, Carry Minati puts up a lot of videos that are of the Comedy genre, but he has the confidence, and his judgment was what truly what hit the audience. (Sadly the video has been taken down!)

Also, if you remember the content like ‘Land kara de’, that got viral on Instagram didn’t have any writer or production houses to fund him, he was just experiencing a ride and it was posted. The video went viral and became a base for most of the meme content. 

Here is the end of the entire - YouTube vs TikTok controversy. The deal is we have to put up quality content, quality in respect of entertainment, knowledge, interesting Do it Yourself videos, and a lot more. 

Everything should have some value for the audience. So, go ahead and start your journey on any platform but make sure your content is well-planned and well-strategized. 

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