TikTok VS YouTube: Peace Out It’s the Education Corner

Social media is a crazy place! With memes, trolls, and many posts that just end up being a controversy on a larger scale, the social media platforms have become the hotspot for any information be it a joke or a judgment, everything does the rounds faster.

Owing to the COVID-19 pandemic and isolation with people browsing YouTube videos, Instagram memes, and other platforms with a vengeance to be the first to share the amazing content for a good laugh, these things are the real life-savers. And, when we thought that now no one can come up with memes or viral videos that could gain instant popularity, we got the best one to move our content around.

I am here with the hottest, trending, and what has become the epicenter for every meme maker from past few days -

TikTokers have been giving the replies! And, even YouTubers have, but the main video of Carry Minati was awaited. And, here it is, the reply was ‘Savage and Superb’!

Carry had a clear win!

Carry Minati Roasting the TikTokers!

Carry Minati made about 8.2M likes! Yes, it attracted millions of likes just after it was uploaded! He had received 2M likes in just 2 hours after the video was uploaded.

The internet went berserk with this roast! People are dividing themselves into units to support either of the platforms. But here it is - I don’t want you to choose the platform!

Whose Side Are We On?

Though I loved watching the reply of Carry Minati to TikTokers, and the stories of YouTubers like Harsh Beniwal, and Bhuvan Bam on it. But from the digital marketing view, I can see both of the platforms as an opportunity to advertise and bring traffic to the targeted plans. Right?

But, the main ingredient is required in both of the marketing - YouTube as well as TikTok, which is QUALITY.

Both of the platforms have their own benefits if you use it to upload quality content! Yes, the only thing that TikTok lacks is the quality of content, and it certainly doesn’t mean that the people who were putting thoughts to use it as a platform for digital marketing should step back.

This fight between the TikTok and YouTube has separated the fans of the respective applications!

And, it isn’t the first time, TikTok has faced a lot of criticism in the past too and it was all regarding its content. Memes and roasts related to it have surfaced before.

How did this fight begin?

It all began when an Indian YouTuber Elvish Yadav posted a video roasting the TikTokers on his channel. And, in response to that Indian TikTokers like Revolver Rani and Amir Siddiqui replied with their roast.

But, the video was deleted by Amir Siddiqui as he received a lot of backlashes. As it had already caught the eye of the YouTubers, Mr. Samrat and Elvis Yadav came back with a roast video around Amir's video.

Indian TikToker Awez Darbar also jumped into the conversation to neutralize things and hatred with a video showcasing that each platform/creator has its own pros and all should focus on creating rather than hating.

Well, very sweet of Awez, but this didn’t end anything!

Ajey Nagar aka Carry Minati roasted the TikTokers on 8^th May.

The video as I have already mentioned above hit 2 million views within 2 hours of its upload and has become a buzzing talk in the online community since. It stirred a lot, people are posting memes around it.

Even the fellow YouTubers - Harsh Beniwal, Bhuvan Bam, and Ashish Chanchlani posted stories in support and even tweeted.

Coming to the point, it is all an educational corner. We have got to learn about both the platforms and what they hold for us in the digital marketing field.

YouTube and Earning!

If you are looking forward to diving into the video marketing business, then there is only one channel that strikes, which is, YouTube. It is the second most visited website on the entire internet. And, trust me no other platform can give you the exposure as YouTube gives to quality content.

It has 2 Billion active users worldwide! YouTube has no competitors in the market. There are plenty of skeptical people who do not believe in the idea of earning money online. But, to be true, or TBH in the millennial slang, there are numerous success stories of people who have made fortune online. Even Carry Minati!

YouTube is one of the many ways you can become an internet sensation! You can also become an internet millionaire if your content is loved, shared, and subscribed.

You can earn loads of money on YouTube!

This is how much YouTubers make -

• Google pays 68% of their AdSense revenue. So for every $100 an advertiser pays, Google pays $68 to the publisher.
• The actual rates an advertiser pays is between $0.10 to $0.30 per view. It averages out at $0.18 per view.
• On average the YouTube channel can receive $18 per 1,000 ad views. Which means $3 - $5 per 1000 video views.

And, so it is no wonder companies are also putting more of their ad dollars into the video advertising on YouTube.

So, you might be thinking how can you earn money on YouTube?

Well for first, you should know what your genre would be around? What are the current things that you could aim at? What are you perfect with? Singing in the bathroom? Reaction videos? Comedy? Storylines? DIYs on painting, cooking, digital marketing learning, or anything of your interest?

Formula to find your niche - Your Interest + Knowledge + Audience Availability + Scope of scalability.

Are you done with what would be your genre? Now is the time for the first step!

• Create your YouTube channel. Simply log in with your Gmail and click on My channels and start it off.
• Develop a content strategy for it. What you will be uploading? When you would be uploading?
• Enable monetization, and then link your channel to AdSense from the menu of monetization.

Wait till the videos get popular!

It doesn’t happen overnight so give it some time.

Not only this, with the statistics like this -

YouTube is an intimidating platform for brands as well. YouTube can help improve your SEO and overall brand presence by allowing marketers to present unique content that’s engaging and drives views and shares.

“Do you know this?

YouTube is also launching a feature within its application to directly compete with TikTok, which is, ‘SHORTS’. It is set to launch at the end of 2020 and is a serious attempt against TikTok which is hugely popular. This will allow users to upload brief videos using licensed music into a new feed inside YouTube’s mobile app.”

TikTok and Endless Opportunities!

From seeing it closely, TikTok has always faced a lot of criticism regarding its content, but back in December 2019 when it struck about a 275% increase from the 20 Million it added in December 2017.

TikTok has 800 million active users worldwide. And, more than 20 million active users in India! So, you can clearly see how massive it is. It is a trending application for creating short videos and to make money instantly. The major reason behind it is influencer marketing. Through the videos, people can influence others and influence their purchasing, and resultantly making money through it.

It has an endless opportunity to become famous overnight!

Steps to start earning money from TikTok

• Create a TikTok account. Get yourself ready for all the content you can create.
• Pick up the songs or trends that are trending on this platform and accordingly make the video.
• You can also link your YouTube and Instagram accounts to drive more traffic and also to reach the maximum audience.
• Make sure you are regularly taking part in making videos that have some value for the audience and are also driven by quality content.
• Once you have a decent number of followers you will be approached by brands for showcasing their products. Just like the Hide & Seek campaign.

Big brands like Pepsi, Zomato, Lays are there on TikTok and even the celebrities are there on TikTok like Kartik Aryan, Shilpa Shetty, Raveena Tandon, Yuzvendra Singh Chahal, and many other big stars.

So, bottom line, I don’t think TikTok is a bad platform, it has its own content and strategies. But, to be very true, people only engage in QUALITY CONTENT and not some love story videos that aren’t anything but a troll material.

The ‘YouTube vs TikTok’ fight will continue! But both of the platforms are best to earn a lot of money if you are creative and wish to join the video saga. It is also a high-time for brands to dip into the video marketing and advertising business!

If you have forgotten then here it is - Carry Minati earned 2 Million likes in just 2 hours, that is the power of great engaging content.

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