Know the Hidden Story Behind the Logo Update Of Snapchat

Yes! The Snapchat logo has been the elephant in the room and talk of the town lately on twitter and other social media platforms, when we saw people tweeting all negative about the update! And the haul is worthwhile!

As we opened our phones, Snapchat’s new icon came throwing onto our face. Yes, that cute ghost logo kind of hit the eyes hard with its new avatar, having the bold outline. Although there are no changes in the shape, color or type of the logo, it is just the weight of the outline that has gone ‘more than required-ly’ noticeable. The company has stated a practical reason behind this update, saying “The bold line makes the application’s logo more catchy and visible.” And if this was the intention, then, we must say it has worked well! As soon as you unlock the phone the logo comes popping out of the screen!


One reason why so many people are not happy with the logo change is “Minimalism”. In the marketing era, where minimalistic designs and fonts are winning, people thing Snapchat has dropped the design standard with such imposing design adoption. 

Also, people were emotionally attached to the look and feel of the app since its inception, and this change, makes them feel nostalgic about the same! But Snapchat, taking a step away from what everybody is following, i.e. Minimalism, has tried to stand out. Snapchat is bold and is not afraid to show it. This step could also be an attempt to remarketing or to create fuzz in the market! And in either which ways, we must say the creators and designers have emerged successful!

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