Snapchat Updated Their ‘Audience Reach Insights’ – Know What’s New!

Known for the bright, fun, and creative filters - Snapchat has a fan following of 238 million daily active users worldwide. And, this is why it is the best place for digital marketing if your target audience is present!

The newest update of Snapchat help provides more context for your marketing approach to it! So, let’s know about the update -

Snapchat Updates Audience Reach insights with Regional Audience Counts!

Yes, you can have a more target approach with this update. Snapchat focuses on Unique Audience Reach which in turn allows you to access more specific details on the snap that too regionally. This increases your take on the marketing tactics and directs you to success. 

With this regional audience counts, you can have the following things -

• Addressable reach. 
• Your ad can potentially reach the target audience. 
• Regional charts for unique reach based on social applications. 
• A better understanding of where to focus your digital marketing strategy towards, and get a clear perspective about your potential audience on Snapchat. 
• You will know where, and how you are missing out on your audience. 

This update has incorporated variable data like people traveling, users with multiple accounts, and many more. 

So, if your brands are looking to reach younger audiences, then you can switch to Snapchat for a more direct address. And, the regional section, you get more understanding about your target market clearly. 

How Snapchat is the Best Place for Marketing?

As we know, in the beginning, Snapchat was considered to be a fun messenger application where you could send instant images, videos, and even play games with your family and friends. 

But now the entire scenario has changed, businesses and brands are using Snapchat to interact with their customers. Here are the benefits that you can get from using Snapchat for digital marketing -

1. Interact well with the audience: Just like Pizza Hut does it, posting stories and interacting well with the audience through snaps creates a good engagement with the audience, and has a great connection. 
2. Engage with your target audience: Besides Instagram and Facebook, Snapchat helps you to engage with your following. Just like Oreo did.
   
   
3. Let’s share the inside stories of your business in a fun way: You can showcase your brand in a more personalized way. You can show the behind-the-scenes of your brand and this way you can create a good bond with the target audience. 

Snapchat has introduced this regional filter so that digital marketing strategies can be more focused and more engaging according to the target audience. 

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