Pandemic or No Pandemic – Your Business Growth Should Be Unstoppable!
Are you scared of this?
Yes? Are you scared of this too?
They are equally terrifying! But we have the least control, or I may say no control over the COVID-19 pandemic, so why not look closely at the graph of business growth.
Just like nature took a new-look being all-green and unpolluted during the pandemic, the nature of digital marketing took a new twist!
The pandemic is happening, but if you don’t take the right step right now, your company/your startup will lag!
It doesn’t matter whether or not you have a small business or a great brick and mortar store, it is super important that you make your presence online, because the entire market is drifting towards it. We are not going to discuss the virus here, but we are sure to take a close look at how you can still reach the set business goals to tackle the losses due to the lockdown!
If you are still doubting the idea of online business then here it is -
- Out-of-home consumption will be less!
- The new normal norms follow this - the consumer will be more conscious and more frugal.
- Nearly half of the global consumers comment that they won’t return to shops for some time, or for a long time, even with the Unlock 1.0 ease.
- The online market shows a sharp hike!
Whether you are an entrepreneur or a businessman or a person working for a brand, times have changed and so you have to too! You have to bring the business online and earn money to regain the losses and bring your brand to the track.
And, no it is not a ‘rocket-science’ to learn these techniques that I’ll be sharing today. Just a tad bit of knowledge or initiation by you can change everything in a go.
Also, we have a whole team of professional experts to give a lot of knowledge about each module of digital marketing through, guess what, short courses!
How to make your presence online?
I have made a list of things that you can do to make your presence stronger than before. But, you have to swear by this - To focus 100% on branding, not conversions! Here are some points to do so.
01. Social Media:
Social media is a crowded place, and to stand out, you have to set a league apart with your consistent, valuable, and informative content.
Nearly 50% of the world's population uses social media platforms which equals over 3 billion users worldwide.
Fascinating right? You are losing most of your target audience by not making a social media presence.
Let the world know you are on social media platforms like Facebook, Instagram! Getting found on social media platforms makes a positive impression on your audience, they rely more on you and even follow to know the updates or about the services/products offered by you.
What does this social media presence do?
- Builds brand credibility.
- Builds trust with the target audience.
- Lets you closely engage with your audience, know their choices, and pain-points for better service/product.
- Builds brand awareness.
- Build your audience and get global.
It is the easiest and most cost-effective way to start with! Moreover, now there are options to directly sell your products online.
All you have to do is have a Facebook page so that you can access Facebook shops and Facebook marketplace to sell your product directly to the audience. Amazing right? No website required to sell the products.
Also, Instagram has the shoppable post option that I’ve discussed in the previous blog, by which you can sell your products to the younger crowd and in fact everyone.
This one action alone helps expand your reach exponentially.
What can you do?
- Post content regularly.
- Keep the shop or the marketplace updated with the recent product images and offer prices.
- Do advertisements to reach a wider audience.
- Promote your content on all platforms.
By this, you are not only selling your products in a wider geographic area but also promoting your brand/business and also making a subtle yet effective portrait of your business.
Google to top it all, is the best platform for advertising! People run to Google to search for the smallest issue, so why not take advantage of this?
When it comes to search engines, Google is undoubtedly the master with almost 75% of the net share! Do you know it is more than just a search engine, it is helping the business to get the right exposure.
Today, Google has business tools that can help you to get your business organized, collaborate more effectively, and most importantly to get your brand find online. So, here are the Google tools you may want to consider if you don’t know where to kickstart the process to get online.
- Google My Business:
So you might be aware of businesses popping in the search when you search for something local in Google, this is the result of Google My Business. To take advantage of this feature, you have to simply claim your ‘Google My Business Listing’. Once you are done with the claim, you can encourage your customers to write a review by searching your business.
- Google Ads:
It is an online advertising platform! Yes, you can advertise your brand, services, or offerings and generate great leads. It is where advertisers pay to display brief advertisements and can reach a wider audience.
It helps your business to grow and get you in front of customers when they are searching for businesses like yours on Google Search and Maps. And, no you don’t have to pay a huge price. It will support you drive website visits, and get more phone calls for your services/products, ultimately increasing your sales.
03. Website development:
Don’t think that you have to have a deep knowledge of coding for the development and designing of a website. In our short courses, we also provide lessons on how to build a website without coding!
Still, doubting? It is possible to build a website without coding and also on your own! You don’t necessarily have to be a tech-savvy for this. Also, if you don’t have a wide knowledge of plugins and different tools, it is fine, you can still build a website.
With different paid tools you can learn how to execute and design a website with enough features to sell your products online. It is not time-consuming and is feasible too.
By having an online presence via a website, you will be able to reach more consumers!
And, the more consumers you reach, the more growth you experience!
And, when you combine the force of a good website, good content, and good search engine optimization, you can experience great web traffic and leads.
How does a website help?
- It helps you to increase your sales opportunities.
- People consider brands and businesses which have a website.
- It increases your availability to make sales.
- You can sell your products/services around the clock! 24*7 your consumers can order!
- You don’t have to be actively engaging with leads on a consistent basis, because everything they wish to know is there on your website.
- You can ease away the process of ordering a service or a product, by helping your customers with the right information, and they can make an informed purchase. They will rely more on the information, and a happy customer equals more sales and more business growth.
- Lasting value and positive ROI is what you get from website development.
So these were some of the ideas that you can grow your business even in the time of pandemic! These marketing tactics can help build your online presence, create brand awareness, and develop a good brand reputation.
Building your online presence just takes a little effort, but gives ample benefits!
We are also giving short courses worth just INR 2100/- so that you can learn better and grow better. The short courses include a digital marketing starter learning kit, SEO + Adwords course, and E-commerce (Website + Advertisement). We will be including more courses soon.
You can know the details here.
If you wish to learn any of these techniques or the entire marketing, then learn digital marketing course at the Orionators School of Learning – Asia’s fastest-growing digital marketing institute. We dig deep into the different modules. Join us and know the basics, tips, and tricks to all the modules including social media marketing, search engine optimization, affiliate marketing, and website design and development!
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- Date: January 21 2021
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- Date: 01st February
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