Not Content, Interactive Content Is The King!

We have all been told how content is important, how it is the king and rule everything in marketing. But, no one ever thought, the marketing could turn haywire, and there would be endless things that you would now have to focus on. And, one such thing that is worth the hype is INTERACTIVE CONTENT. 

93% of marketers have agreed that interactive content is effective in educating its buyers versus just 70% for static content. 

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With everything being fast-paced and dynamic, it has become essential to connect with the audience rather than just bombarding them content that is focused on your brand. Now, online shoppers want to interact with brands. 

And, why not, whether you are going to purchase a dress or even a pair of shoes, you are going to and will want to actively engage with products and services before making any purchase from a brand.

Rather than watching content, people want to have the feel of the product/service prior to the purchase. So, what is interactive content?

“Interactive content is any type of content that promotes more user interaction and engagement rather than them just passively consuming it.”

You might be thinking whether it is worth the hype? 

• It makes noise in the market! Every second you are reading this, content is being uploaded, and amid the herd of content, your voice needs that extra topping to catch attention. Customers want something different, and interactive content is the go-to option. Stand out, answer the audience creatively, and have a fun interaction.
• The interest stimulus. Everyone is on their phone 24*7, so the chances of your content being scrolled are as thick as the cream in your milk! So, to interact, to engage, and to get the desired response, interactive content is worth the hype. 

Benefits Of Interactive Content

You always need a reason to start or include something in your strategy, and these are the reasons why you should consider interactive content in your plan. 

01. Higher engagement rate

Interactive content results in higher engagement rate for an obvious reason if you find content unique, out-of-the-box, and helpful, then you will surely share it with your friends or your group. It is observed that the interactivity level enhances conversions to 40-50% and not only this, people share the content with an increase and a good percentage of 28%. 

02. Data mining easy:

If people interact with your content, and if people get convinced with your content, then they are sure to give you information, in turn, bringing leads to your plate. 

03. Increase brand loyalty

Interactive content like quizzes, polls, and surveys can be used to capture lead’s information. And, this fact-finding will help you to create content that is customized according to the target audience, in turn, building brand loyalty! People trust brands who solve their issues. 

Let’s now look at the type of interactive content that you can use too!

04. Interactive Infographics:

Infographics have been around for long, but now these are the most shareable form of content that will get you through the interactive lane. Publishing an infographic isn’t enough; you have to get into the shoes of your audience, understand their issues/problems and give them a solution in a concise and crisp way. 

For an interactive infographic, here are some of the attributes that you must keep in mind -

• It should be data-rich. Mention statistics, mention information from a trusted source and also simplify everything. 
• It should be visually appealing and engaging. 

Creating interactive infographics will generate more shares and more engagement.

05. Interactive Videos:

Around 85% of businesses use video as a marketing tool! Video is not just limited to something we watch, but something that catches us, hooks us, and makes us lean forward to watch it more attentively. So what is interactive video content?

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Don’t just think about your brand, or don’t just limit yourself to the brand motive, think around it. Make it the centre but don’t directly jump on it. First, connect the audience in the first 10-15 seconds, showcase the problems in a question style and then move forward solving it. 

It is a type of content that will give you freedom of being creative to the core. According to a study, when a viewer is interacting with a video, their attention stays with the content, which results in a rise of about 591% in user activity. 

Tips that you can use to create interactive video content:

• Keep your content short.
• Make sure the first node of your interactive video includes either pain-points or something that is super-engaging. This should be in the first 30 seconds of the video. 
• Anything important? Make it visible through amazing graphics or elements.
• Make sure the video has smooth transitions. 
• Focus on stories, not sales.

The video content indeed increases user engagement, just make sure the content is on-point and provides a solution to the pain-points of the audience. 

01. Polls & Surveys:

It is one of the best ways to find out what your customer wants and also how to engage your audience. Polls and surveys are most commonly used by brands/businesses, especially on social media platforms. 

Poll - It consists of only one multiple-choice question. 

Survey - It contains multiple questions.

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You can use this interactive content type to find out about your audience quickly. You can collect the following useful information from your audience -

• Feedback on your content, products, services or customer service. 
• You can gather audience insights that include names, addresses, location, interests, etc. 
• Their preferences regarding the industry you belong to. For instance, their favourite and favoured brand, items that they love, or pricing they think are perfect. 

This way, you get closer to your audience, know their issues, know their preferences, and resultantly provide them with a customized solution. Just like Netflix did -

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02. Quizzes:

Even while swiping through Instagram stories, we stop if any quiz comes up. Quizzes are super-amazing and engaging. Businesses/brands use this interactive content type for aiming their audience and finding out their preferences. So, prepare a fun quiz for your audience, and you will get the most relevant information out of them without much effort. 

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These were some of the best interactive content types that you can use for increasing engagement and also increasing sales for your brand/business. And, not to miss, text-based content is still in place, so adhere to emails, eBooks, and other content-type too. 

Lastly, people want to interact and engage with your brand, and they want something out-of-the-box to trust your product or service quality and uses. If you are eager to learn digital marketing, then we at the Orionators School of Learning – Asia’s fastest-growing digital marketing training institute give a full-fledged course to make you a professional. We dig deep into the 36 different modules. Join us and know the basics, tips, and tricks to all the modules, including social media marketing, search engine optimization, affiliate marketing, and website design and development!

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