
How did Orionators get INR 8.5 Lac worth sales just with INR 9,399?
About Miraj Labels: A fashion subsidiary of prestigious Miraj Group, Miraj Labels is on its run to be India’s biggest fashion retail chain. Starting from Udaipur, India the major objective of the brand is to provide high-end fashion experiences to second and third-tier cities.
About Campaign: The brand partnered with Club Mahindra and Resorts to provide a free holiday for 2Nights/3Days worth Rs 15,500/- anywhere in India with Club Mahindra on the purchase of Rs 1o,000/-.
Objective: The major objective of the whole campaign was to translate the opportunity to increase brand awareness in Udaipur, increase the footfall, and maximize sales. And also, people opt more for offer.
Challenges:
1. Small City Notions
As an agency, the major challenge of Orionators was to bring people to leave their “brands-being-costly” notion. And introduce them to the quality and exceptionalities of brands.
2. Competition
Being relatively new in the market, Orionators had to advertise for brand awareness to gain some foothold in an already crowded market. Udaipur is a traditional city, and local vendors plus 2-3 other retail fashion stores were already holding a majority of the market and the rest seem to not rely on brands.
3. Club Mahindra Reputation
Signs of distrust were conveyed towards Club Mahindra and Resorts. People found it as a marketing stunt of Mahindra Group.
Preparations:
1. Demographic Research
Orionators paid great attention to finding the demographic interest of the public around Udaipur, Nathdwara and nearby small cities.
2. Competitor Analysis
Orionators did regressive competitor research for brands such as Big Bazaar and Westside to get the client desired results using effective marketing strategies.
3. Formulating For CMR
Since for people to trust Club Mahindra and Resorts and to take the offer seriously, Orionators dugout pro’s and con’s of it to market what would boost the campaign.
The real work:
1. Awareness Needs
Launched only a few months ago, Orionators pulled out innovative campaigns to create brand awareness for the Miraj Labels.
The brand awareness was also collaborated with effective offline marketing to compensate for the stringent timeline. Overall it was the goal of Orionators to reach the 6Lac population of Udaipur, Nathdwara and nearby cities.
2. Recall rate
On analyzing the impact of the awareness campaign, the team analyzed the recall rate was crossing 2.17 out of 10, it was a good rate.
3. Traffic
Running consecutive campaigns, Orionators achieved the traffic of 5042 clicks. Costing us INR 1.85 per click which has resulted in 14% conversion i.e leads received for the offer.
4. Conversion
Out of 350 leads, the final conversion rate was 24% which is 85 people leveraged the offer.
5. Cost Per Conversion
The cost per conversion was Rs 109.87, and of which the total cost of the campaign that was weighed by Orionators was INR 9339.
Campaign Breakdown:
Number of leads received= 350
Amount spent = INR 9339
Conversion % = 24%
Cost per conversion:- INR 109.87
Market Standard for retail: INR 2300
Total no. of conversions: 85
Conversion revenue: INR 8.5 Lac
Expected conversion from this step of the sales funnel would be 7-10
Expected sales amount = INR 70,000-100000
Conclusion:
As per the market rates, Orionators did a pretty good job for the Miraj Labels and Club Mahindra campaign. Good brand awareness was achieved. The campaign was optimized to a bespoke pool of audiences, behaviors as well as targeted channels, which ensured that the right audiences were targeted.
Orionators marketing strategy helped Miraj Labels in acquiring brand awareness, great footfall, and sales. Miraj Labels is in profits and the campaign is recorded successfully.
Upcoming Batches
- Online Batches
- Offline Batches
OFFLINE BATCH DETAILS 01
- Date: January 21 2021
- Timings: 12:00 pm to 2:00 pm (Mon to Fri)
- Duration: 2.5 Months
- Batch type: Offline
OFFLINE BATCH DETAILS 02
- Date: February 5 2021
- Timings: 10:00 am to 12:00 pm (Mon to Fri)
- Duration: 2.5 Months
- Batch type: Offline
ONLINE BATCH DETAILS 01
- Date: 01st February
- Timings: 7:00 pm to 9:00 pm (Mon to Fri)
- Duration: 2.5 Months
- Batch type: Online
ONLINE BATCH DETAILS 02
- Date: 10th February
- Timings: 3:00 pm to 5:00 pm (Mon to Fri)
- Duration: 2.5 Months
- Batch type: Online
Hear it from our proud students

Divya Talreja
I got to know about Orionators School of learning through Instagram and being impressed by what they were offering, I went on for trying the course. I completed my digital marketing training last month and it was the best investment I have ever made. This certified digital marketing course really helped me to get a good job. Trust me, the practical knowledge and the skills given, helped me get through the interviews. They are complete package – Good classrooms, amazing trainers, and amazing hands-on practice on live projects.

Gaurav Kataria
As they claim that they are first agency based training center, trust me, they are the best. I was guided really well about the 32 modules in digital marketing course, the trainers are really good and guides really well. I got to work on my website and bring it to a good ranking. In all, best digital marketing institute in Udaipur.

Saloni Purbia
My experience at Orionators School of Learning was amazing! They guided me through the 32 different modules of digital marketing which I wasn’t even aware of. The Digital marketing internship was satisfactory and the trainers were highly professional. I mastered my social media marketing skills perfectly on live projects. I would highly recommend this SEO training in Udaipur!

Shelendra Sukhwal
Orionators has given me a chance to study SEO, SMM, and Inbound Marketing courses, and they have taught me in best possible way. Class room teaching, one on one interacting with faculty, small classes and focused attention given to each candidate is what one needs! Your performance will be tested Digital marketing internship and you will job ready by the end of the course

Shivani Acharya
The trainers are well qualified, notes are great. The knowledge imparted regarding digital marketing strategies is according to developments in digital world. There is no bar in doubt handling sessions. It was a great decision to join one of the top online digital marketing courses at Orionators.

Abhishek Tailor
I rate Orionators high on their digital marketing course with certificate because of the quality teaching they provide, as well as the environment they have set-up for students. They made the entire drill so easy for me that now I can work on projects by my own through the learnings. I have gained in-depth knowledge in digital marketing concepts and that too at very affordable fee. Thank you! You are the best digital marketing course in Udaipur."
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