Make Your Business ‘A Money Machine’ | Let’s Begin

Gone are the days, when people used to watch ads on big hoardings, now people got their eyes glued to mobile phones. And, this is where your business presence should be - ONLINE. 

There is only one way to earn money, to make big sales, and in simpler words - Make Business, A Money Machine, which is Digital Marketing!

Why Digital Marketing for Business?

• Your audience is online.  
• Your competitors are online.
• You get to know your audience closely. 
• Opens door to the global marketplace. 
• Get to know your audience, and let them know you; this builds brand loyalty. 
• Invest less, get more revenue!

There are Over 4.57 Billion Internet Users, Imagine Not Being Online and Missing Out On your Audience!

But, the question is, where to start from? How to develop a strategy that can get you all in this digital world? 

Then, stop worrying, It's still a common challenge for many businesses as they know the traditional way and not the digital way. You might have an integrated plan but you won’t know how to implement it. Here are some of the ways in which your business can become a money-making machine!

Let’s Begin.

01. Bring your Business Online:

Whether you own a business of food products, or you are selling a service like a consultancy or an agency, a great website is essential for your company’s success. And, not only a simple website, a website that is user-friendly, engaging, and showcases all the products/services in a creative way.
The second thing that you have to do, is to have a business account on Instagram, Facebook, LinkedIn, Twitter, and if your audience is on a younger scale, you can have a presence on Snapchat as well. 

Make sure the social media platforms you select from Instagram, Facebook, and Snapchat have your target audience. 

How Will It Help?

• Improves Brand Loyalty: Nowadays, people judge brands and businesses with their social media presence. They trust a brand with a more profound presence rather than a brand that has no presence. 

• Increases Sales: Once you have a website and social media presence, people will be able to easily book your service or order your product. 

• Your Brand Will Be Discoverable: As your website will be SEO-Optimized, it will rank on Google or any search engine page and people will trust you more. 
• Brand-Audience Connection: With engaging content on social media platforms, you will be able to connect to your audience more. For this, you can hold up contests or any engagement post to know their side of the story, what their pain points are, and accordingly work on it. 

02. Engagement Activity On Social Media Platform:

You must be treating your social media pages as a party place! Yes, hold up activities, invite participation, and welcome all the feedback. Be the host, and let the party begin.

For this, you can do the following on your social media platforms -

• Join question and answer sessions - Joining Q&A sessions with the audience is a great way to provide users with value and also get more insights into what the audience thinks. For this, participate in a conversation over comments, or you can put up a post on a current affair and ask them to tell what they think. Or you can ask them what you can do to serve them, or even put out a bold statement stating that you’ve run out of ideas and ask them for their input, just like Zomato. 
• Sharing is Caring - Share something that is around your industry and make use of the content by others. Your customers will see that you are there to help them, to solve their pain points, and to get their queries sorted.
• Contests - Who doesn’t love to participate in an open contest! Put up exciting contests and also give away prizes. This will increase the engagement. 
• Give direct responses to customers: Get inspired by what Mc’D does. It not only takes in reviews but also replies back saying they’re the best! It is one way to make your audience feel special.

03. Re-Target Your Customers:

Retargeting is one of the best strategies that a business can do to target those who came and saw, but didn’t make a purchase. Customer retargeting is most effective when the effort is made at the right time! So, you have to look out for occasions, show them ads that showcase an offer that they should try for, or anything that solves their issue.

Tips -

• Call-To-Action: Make sure the call-to-action is eye-catching and also place the CTA strategically so that people click on it. 
• Lesser Words Make Most Noise: In the fewest amount of words convey the deal. Don’t overload, though Facebook has removed the 20% limit, it is important to stay intact on powerful short content. 
• Circle Back: For first time visitors, showcase products or a special offer on first order, for repeated customers, use an upsell or showcase them the products of their interest. You can even go for creating a FOMO. For instance, they are missing out on an amazing offer. 
• Link: Send your retargeted customer to the website directly through a CTA. 
• Target based on interest or demographic: Personalized boosting will help to target more specifically. 

04. Target Through Ads:

Ads on Instagram and Facebook give the required boost to your business. You can get organic reach, generate leads, and also maintain a great engagement, all through ads. 

Facebook & Instagram Ads

What purpose it serves -

• Awareness - With ads on Facebook, you can build brand awareness and reach people more. 
• Lead generation - Generate potential leads for your business. 
• Conversion - Increase the purchase through leads or the traffic through ads over your website can result in sales. 
• Send traffic to your website - The CTA on ads can take your customer to the website. 
• Ads encourage conversation - The ads with ‘connect with us’ tagline can make them have conversation over messenger. 

These were some of the important strategies that one can apply to make their business, a money machine. If you are eager to learn digital marketing techniques or the entire digital marketing or how to please your customer, irrespective of your business size or genre, then learn digital marketing courses in Jaipur at the Orionators School of Learning – Asia’s fastest-growing digital marketing school. We dig deep into the different modules. Join us and know the basics, tips, and tricks to all the modules, including social media marketing, search engine optimisation, affiliate marketing, and website design and development!

Hey, don’t forget to look at our online short courses range! Learn skills and get ahead of the race. 

They are just for INR 499/- and entirely curated for you!