Know how blogging is super-important in local SEO!

We read about local SEO in the previous blog, as the smartest digital marketer, now you understand and are very well aware of the plenty of advantages it holds! But, now I will get you acquainted with the power of blogging in local SEO. 

As of 2010, 46% of people read blogs more than once a day, and this number is growing!

According to WordPress, over 409 million people view more than 17.8 million of their pages each month. That is a huge number! 

So, how blogging boosts the local SEO, let’s find out -

01. Hyperlocal content:

Hyperlocal content is a content that is targeted at or consumed by people that are located within a well-defined area. It is generally aimed at a range of a street, neighbourhood, community, or city. 

So, when you use blogging specifically for local SEO, you will have to create content that is hyperlocal (to be specific - you will be writing for an exact locality!). And, when you do this, you will have the freedom to write about any festival or event in your area. You can even write about your local customer’s journey with your business. This will impact your SEO, and you will rank higher and get amazing traffic. 

02. Rank higher with long-tail keywords:

As we all already know, writing a blog is a natural way to target long-tail keywords with your SEO-optimized content. For local SEO, a blog is a great way to add keywords like your business or your industry genre with your location. This way, people in your area will know about the service or product. And, also, it will result in ranking your website higher than others as you are using keywords that have a location in them. 

For instance, you are a cafe owner, and you use a keyword like ‘best cafe in Udaipur’ or ‘Italian food in Udaipur’, you will rank higher with the long-tail keywords. 

03. Be Google favorite with blogging:

Google loves when someone posts anything that is ongoing or trending! And, if you write your blogs related to the ongoing events or affairs in your locality, you are putting yourself at an advantage. Local events happening in your area will get much attention from the audience because this is exactly what they are looking for. 

You will rank higher in the SERPs as Google loves the updates!

You can also mention your business in the blogs for local events and get the audience's attention to you. 

04. Blogging helps in self-promotion:

It is like this - self-love is important! Yes, and you have to show yourself off, show off your ultimate services or products through blogging. You can even post success stories, case studies, and a day at your brand/business kind of blogs. Make sure that you don’t post it often because people want content that is helpful to them and answers their questions. 

Sounding too self-promotional is a turn off because there is nothing in it that is helpful for the audience. 

05. Blogging is the way to SEO’s heart:

I know you might be thinking who will be reading blogs for an electrical shop, or who will read the blog. But, put that thought to halt. If you have that same mindset, you are losing out on the ample benefits of local SEO. 

How? Well, people coming from somewhere else to your city are searching on Google for - ‘Electrical shops in Udaipur’, and they really want to find it out. So, why not write blogs and be on the top of the search results. 

Put up timely information, people will appreciate it and also look at you as a trustable brand. 

Your local business can earn a lot by local SEO! All you have to do is blog regularly. You will improve your SEO and also reap good traffic for your website. 

This is how blogging holds importance for local SEO.  If you are eager to learn the following concepts or the entire digital marketing, then we at the Orionators School of Learning – Asia’s fastest-growing digital marketing school give a full-fledged digital marketing course in Udaipur to make you a professional. We dig deep into the 36 different modules of digital marketing that also includes graphic designing. Join us and know the basics, tips, and tricks to all the modules, including social media marketing, search engine optimization, affiliate marketing, and website design and development!

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