Know About the Effective Ways to Use Infographics for Marketing
As we all have learned from the previous blog, that an infographic is defined as a visual representation of data or information! I made you come across the points that explained how these graphics are super-beneficial in marketing.
So, if you have read the blog, you would be probably thinking about how these infographics can be used for marketing?
Here, it is, I hope I didn’t keep you waiting.
In this blog, we will read about the creative ways we can use infographics for clever marketing.
Nearly all companies, be it an MNC or a small brand, they compile and use data in their marketing campaigns, and this all is represented over an infographic. And, still, if you haven’t caught on the engrossing and engaging visuals on this content marketing strategy, then now is the perfect time for you to do so!
With infographics, there are more WINNING chances to get your target audience’s attention.
All you need is a clever idea, intensive research, and an infographic maker, or a graphic designer to design a bomb infographic and then driving immense traffic to your site.
Do you know - 3x more engagement is found on a post that features infographics on social media.
I guess not you will lose such a massive engagement ratio ever. This amazing content marketing can get you likes, shares, comments, and clicks to your website. Coming back to the point about infographics in the world of marketing.
What do you think about it? Probably you might be thinking of just researching, creating a highly creative infographic with proper detailings, and sharing it on social networks or inserting them into your blog posts.
It is more than that my friend! Infographics are literally the arsenal to get your traffic a boost, likes a boost, number of followers a boost, moreover you whole exposure a boost!
Excited? Let’s know about the creative ways to maximize the exposure you get from your well-designed infographics.
01. Spruce up the landing pages with Infographics:
Infographics are known to grab attention quickly, highlight the major takeaways or important information you wish to highlight, and also have a CTA to pave the way to the audience or the reader to your website.
Okay, does this remind of you anything? It is landing pages!
Instead of designing the landing page in a listicle format, we can use the entire data to also be presented in an infographic. Use a custom-made infographic to make it more appealing and visually attractive.
Yes, instead of the entire list, you can go for infographics to illustrate instructions or anything that fits into it creatively. This adds more visual elements to your landing page and spices it up for the audience to be engaged and impressed with the colorful impression.
Everybody likes a colorful picture more than a copy! It is easier, fun, and amazing!
02. Use them as newsletter:
Newsletters are called boring most of the time because they lack the aesthetics and colors! And, what fills up this gap is the infographic.
“Colored visuals increase how willing people are to read a piece of content by 80%.”
So, the next time you are about to send the newsletter, change the format. You can do it in two ways -
- You can replace the entire main body and place a well-designed infographic with the same information in a visual format.
- Or you can use multiple images in the main area to showcase the lists or bulleted points.
The amazing thing - You can reuse the images by cropping them or changing a few elements for the next newsletter if it closely relates.
03. Use Infographics in Slideshows:
Creating an infographic is not as easy as a blog post! Obviously you have to squeeze out the lemon to make the lemonade, and this is why you have to squeeze out the entire blog post into a simplified and amazing visual attraction named ‘Infographic’.
That is a tough job! And, so you can use these amazing creatives to create a slideshow and upload them on famous slide sharing websites like ‘Slideshare’.
- All you need to do is crop the header and footer section and use the image to be divided into multiple images.
- And, use the images to build a presentation with PowerPoint and publish them on different slide sharing platforms.
04. Content Supplementation:
Creating, driving new content and constantly thriving to bring your website to notice, this is what every marketer does to stay in trend. And, this piece of magic, ‘infographic’, can add stars to your efforts.
Yes, a single infographic as you saw below can be used in numerous digital marketing practices and now you can use them for the content supplementation too. An infographic can be the best segue into a premium content like eBooks. For instance, you can give a brief introduction or an overview to a certain topic like digital marketing and then give a simple CTA at the end of the infographics to lead the audience to the website where they can download the eBook.
You can also offer them online courses!
As I explained above how you can leverage and transform the creatively designed infographic into slides, you can also use it to increase the value of an online course. E-learning is the newest fad in this pandemic and it will always remain. You can monetize your content through this practice.
For this, all you have to do is create and publish your online course without building a website or a platform for it. All you have to do is prepare a well-framed, well-integrated, and well-designed infographic, which is, (a) produces value for the student, and (b) is action-oriented for your would-be students.
Remember that, when you put the infographics of your online course on platforms like Udemym then you have to ensure high-quality. Make learning easy for everyone through infographics under your own brand.
05. Attain Leverage from Instagram Platform:
Instagram has over 1 billion monthly active users! Yes, and if you don’t take advantage of this platform with our imaginative, super-concise, and crisp infographics, then I don’t know where the brand leads. Instagram is an image-sharing platform, so infographics and Instagram go together like cake and icing.
But, don’t share the entire infographics, I repeat, not the entire part. Just take out the segments that can be promoted individually and stash them up on a post. Make sure you post each one of them at different timings or you can go for multiple pictures in a single post.
Nothing fancy to do!
Crop segments and post them with the right caption which also includes your website’s URL.
Infographics catch attention quickly.
This will increase your brand’s page followers and also people will go through your website. Improving brand credibility through infographics or any other marketing method is the only way to succeed.
06. A Round-Up Infographic:
Similar to a round-up post, it is built with insights from influencers and can attract tons of traffic to the brand’s website.
- For this, you have to research or pick any hot trending topic that will pitch-in interest of readers as well as of your target influencers.
- You can reach influencers to contribute to it.
- Condense the information and place it rightly in the infographic.
- Publish it and ask the influencers to help promote it.
A stellar content!
A beautiful design!
And, multiple usages, makes infographics the best weapon to use for digital marketing. Channel your inner creative person and sit down to find the best topic and the best storyline to design your infographic precisely according to the requirements of your target audience or according to the current trends. It is a competitive world out there and you should adhere to practices that make you a star! If you wish to learn any of these techniques or the entire marketing, then learn digital marketing course at the Orionators School of Learning – Asia’s fastest-growing digital marketing school. We dig deep into the different modules. Join us and know the basics, tips, and tricks to all the modules including social media marketing, search engine optimization, affiliate marketing, and website design and development!
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