Know about the 8 types of graphic design

Know about the 8 types of graphic design!

When we hear graphic designing - everyone associates it differently! 

Some would say it has something to do with colours.

While some would it has to do something with the elements. 

Some would say it has to do something with the form. 

But, here it is, there are several types of graphic design, each with its own area of specifications. 

Though they often overlap, each type of graphic design requires a specific set of skills and design techniques to be implemented and developed. You can either specialise in one set of design type or become a graphic design connoisseur. 

So, if you are passionate about graphic designing, look at the following types -

01. Visual identity design:

Every brand has a story to tell; they have to connect to their audience through something, and no better way than visually connecting, i.e., Brand identity. And, this is where the visual identity graphic design comes into action. The elements, colours, tones, and shapes come into action.

What comes under this?

Designers have to specialize in the following -

  • Different types of logos and finding the one that fits best with the brand tone. 
  • Typography that represents a brand’s personality.
  • Colour palettes knowledge that represents a brand’s personality.
  • Image libraries that represent a brand’s personality. 
  • Business cards and corporate stationery making

These visual identity designs help to ensure brand consistency throughout future applications. One must have wide knowledge in the following to create a suitable design for every platform. For this, one must have excellent communication.

They also need excellent communication, conceptual and creative skills, and a passion for researching industries, organizations, trends and competitors. 

02. User interface graphic design:

You might already know that a User Interface is how a user interacts with a device or application. And, User-Interface design is how a designer creates a user-friendly experience for the user. 

The user interfaces graphic design is the type of design that is essential when creating software-based or digital interfaces. The key to designing the best user interface graphic design is to go for something that the user might find engaging, easy, and pleasing. 

The user can easily navigate through it and feel the design. 

A UI design includes things like - 

  • Buttons
  • Menus
  • Icons
  • Spacing
  • Colour schemes
  • Responsive design

Examples of user interface graphic design.

  • Web page design
  • Theme design (WordPress or any other)
  • Game interfaces
  • App design

One has to maintain the balance between aesthetic appeal with technical functionality!

Here are a few of the crucial components of effective user interface design:

  •  Personalized design experience: Graphic design that offers a more personal and unique experience to the user is how you can win under the UI design. 
  • Emotional experience: Make sure the colour, elements, and even the small images you use have an impact or an emotional connect with the user. 
  • Make it crisp: Your design should directly give the message that you want to otherwise, it will all go in vain. 
  • Alignment: This is what grabs the attention of people. If the entire design is not aligned perfectly, then the user might lose interest in navigating the page. A designer might use a series of grids to effectively organize perfectly for the user. 

03. Marketing and advertising graphic design:

A successful marketing and advertising design can take a company to new heights! Visual content is what engages people, and the graphic designer must help the brand to promote and communicate through visual delicacies easily. 

The visual appeal can make or break the connection with the target audience. It includes -

  • Postcards and flyers
  • Magazine and newspaper ads
  • Posters, banners and billboards
  • Infographics
  • Brochures (print and digital)
  • Vehicle wraps
  • Signage and trade show displays
  • Email marketing templates
  • PowerPoint presentations
  • Menus
  • Social media ads, banners and graphics
  • Banner and retargeting ads
  • Images for websites and blogs

04. Publication design:

Books, newspapers, newsletters, directories, annual reports, and print media come under the publication design. These are long-form pieces that communicate with the target audience through public distribution. Here are some of the skills that you must-have for the best publication design - Color management, printing, and digital publishing. 

05. Packaging design:

Packaging design is the most interesting one. Most products require packaging to protect and store the product safely and for distribution and sale. Packaging design communicates directly with the customers, which is why it is important. This will decide whether the consumer will pick up the product or not. Every packet, bottle, container or bag should have a brand story. 

In all, packaging design is about emphasizing a product’s value to the customers! And, therefore, it is what makes the customer purchase it. 

It is the jack of all trades! If you know this, it will be beneficial for you! Make sure you are quite acquainted with the ongoing trends. 

06. Motion graphic design:

Anything that is animated or moves comes under the motion graphic design. It is the most interesting and engaging type of graphic design that one should know. It includes - explainer video, animated films, video games, tutorials, a social media post that has moving elements in it, anything that has a motion or moving component in it. 

This is the most demanded job right now! With the ever-evolving designs and technologies, motion graphic designing jobs are increasing exponentially. 

Some of the examples of motion graphic design are - GIFs, animated logos, advertisements, trailers, presentations, tutorial videos or DIY videos, promotional videos, apps, banners, video games, and many more that includes motions

It is all about bringing the thoughtful concept into motion!

07. Environmental graphics:

Signage, wall murals, public transportation navigation, store interiors, branding of a particular place, everything comes under the environmental graphics. This design type needs to connect with people to places and to ultimately improve the overall experience by making spaces easy to navigate, interesting, more memorable, trendy, interesting, and informative.

This graphic design type merges graphic, architectural, interior, landscape and industrial design. 

08. Art and illustration:

T-shirt design, motion graphics, comic books, album art, graphic patterns, concept art, technical illustrations, etc., come under the art and illustration graphic design type. This is the mixture of anything that a designer uses to solve a brand problem or to provide a complete marketing solution. 

This was all about the 8 types of graphic designing that one must know. If you are eager to learn the following concepts or the entire digital marketing, then we at the Orionators School of Learning – Asia’s fastest-growing digital marketing school give a full-fledged course to make you a professional. We dig deep into the 36 different modules of digital marketing that also include graphic designing. Join the digital marketing course in Udaipur and know the basics, tips, and tricks to all the modules, including social media marketing, search engine optimization, affiliate marketing, and website design and development!

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It includes - Content writing, graphic designing, website development, and digital marketing. You can take up a demo class and enrol in the programme. 

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