Interactive Content – Trend in Content Marketing 2021

I want to ask you a serious question - What are the things that define that your content is going really well?

Anything that gets CLICKS.

Anything that gets SWIPES.

Anything that gets most INTERACTION ONLINE!

True? Well, you just defined what is interactive content. 

To quote it well, ‘Interactive content engages participants in an activity more than simply reading or watching the content, they receive real-time, hyper-relevant results that they care about!’

It can be any activity that they participate in, like answering questions, making choices, exploring scenarios, polls, and many other ways. 

According to Outgrow, 93% of marketers rate interactive content as highly effective at educating the buyer.

Interactive content is required because the real problem is that the user’s attention span is limited. They will just scroll through your post if they don’t find it attractive enough to spend their time on it. 

So, stepping into the interactive zone is a great way to capture attention right from the start, and take them to the desired goals. 

This is how modern marketers engage with their audience! And, why not, interactive content is created with the thought and the hidden intention to capture the user’s attention and encouraging them to take the desired action (that you want!).  

The question is how far can you go with Interactive Content?

You can go as far as you want with the interactive content! From simply giving the interactive content to swipe up and reveal about a topic, or as complex and next step as answering a series of questions to participate in a contest. 

The outcome is to Engage the Audience. Also, capture insights and get useful information about the type of content that wins, and also what they found interesting when the audience participates in the series of questions/ contest held by your company. 

Be Extraordinary, Be Unique, Be A Brand with Interactive Content!

Different Types of Interactive Content -

01. Interactive Infographics:

Infographics as we’ve already discussed before in our blog, are one of the most shareable, easily understandable, and really attractive. But, these interactive infographics require more resources than the static ones!

They require all the data that is relevant to the topic, and also should be executed excellently by the design aspect. 

When you have got a lot of compelling, and bang on information that you can share to the audience (which is useful to them)! Then, using an infographic interactive content can dive the massive traffic. 

You will be able to share compelling information!

Your audience will not be bored! 

The visual information is easier to remember and understand!

In all, you get the attention of the audience in one go!

02. Interactive Videos and Motion Graphics:

Who doesn’t like a moving picture? I’d be glued to the screen to watch what’s the end, or what the brand wants to tell us. So, if you are looking for creating interactive content, or ensure that people watch through the end, and forward it to others. 

What you can do?

• Create video quizzes that has a content along the entire way. 

Video consumption is already on the rise and this trend will never end! 

Digital marketers, big brands, and even small businesses have stepped into the interactive video world because it gives them the freedom to express their creativity while also spreading the message across the world. 

51.9% of marketers say that interactive videos have given them the best ROI amid all the other interactive content. 

And, even the audience agrees with the fact that videos and stop motions are more interactive. 

So, all you have to do is think of an out of the box idea and put a compelling, engaging content, and improve your video marketing campaigns. There are several free tools online to design your interactive video or stop motion graphics. 

03. Polls and Surveys:

Aimed at getting feedback and finding how user interacts or to find new customers, polls, and surveys are the best way to engage and interact. Being an old ‘tested and tried’ technique, polls, and surveys do the required magic to get out information from your users. 

Source - Twitter

While poll has a single multiple-choice question, the survey has multiple questions! Greater interaction is achieved by both of the types. As shown in the above image, the simple way to use polls and surveys is to ask your followers about the opinion they hold about a certain question, in regards with product, service, or content. 

Note that - 

Polls and surveys are best if your brand wants to align with their customer’s opinions, lifestyle, values, and their interests. Also, you can go witty to find it about all of the information. 

04. Quizzes:

Taking you back to the 90s quiz books that used to come along with the newspaper, and we were always super excited to solve it instantly. Quizzes have the power to engage the audience, even if they don’t know about the questions, they’ll participate. 

Quizzes are a great way to boost your content marketing and even sell more!

It is known that quizzes have an 82% click-to-conversion rate. They are convincing, clickable, and shareable. You can either host a contest on the website, or on the social media page. Like Mad.Over.Marketing does on their Instagram page by posting a creative and letting people guess the brand showcased. 

They told everyone to guess the brand being advertised here! And, received a major engagement over this post. 

You can do it for your business too! For instance, if you are a digital marketing agency, then you can go for quizzes like ‘Know what kind of logo are you’, they will play the entire quiz and you also get to know about the choices that the majority of business owners hold. 

05. E-Books:

Sharing e-book on an interactive landing page rather than giving away PDF, this will engage more people rather than the boring PDFs. There are multiple benefits of E-Books -

• They will be able to click through all the data you share and explore more about your website. 
• Once they are on your website, they’ll spend more time after reading the e-book, they’ll look more on your other services, products. 
• More CTAs will take them to your desired goals at the end of the e-book. 

This was all about the ‘KING OF CONTENT MARKETING’ - Interactive content. 

As digital marketing is growing and becoming more personalized, interactive content is the only way you can connect and engage with your audience. 

Interactive content generates 4x More Engagement than Normal Content!

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