How to Sell Comb to Bald Through Digital Marketing | Let’s Begin

Digital Marketing is an art that can help you reach everyone almost everywhere, and to grow your sales exponentially. But, it is an art that indeed some have naturally, but you can learn it too. 

The question is, How will you sell a comb to a bald person?

The possible answers are - you will tell your customers about the product’s feature, or you will tell them that it is more than just a comb, it is also a utility product that can be used for various purposes!

Right?

Amazing! That’s the way we have to sell a product to the customer, and digital marketing strategy lets you discover immeasurable ways to sell items like never before. Suppose you still doubt that learning digital marketing will not get you anything or will not be helpful. In that case, you must know this - that a digital marketing strategy can help you understand your customer better, and accordingly strategize to sell your products/services to them. 

Let’s Begin with the Strategy that You Can Use to Target Your Audience Well 

01. Define your Brand:

Think about every unique selling points, brand tone, and value that it holds for the customers. Make sure you are well-acquainted with what product you sell, it is for an obvious reason that you know your product better than anyone else. 

Prepare a document that states the USP and the value it holds for your customers, also state the pain points that it solves. This is entirely for the purpose of designing a customized digital marketing strategy for your business/brand.

02. Know Your Target Audience:

Attracting customers is critical for sure-shot success. In the early stages of starting a business, even the owner with a great business plan fail to understand their target audience. And, so, it is crucial to understand the audience.

This can be done by the following process -

Create a Buyer’s Persona:

The people who are most likely to buy your products/services share the same characteristics. And, so the first thing that you have to commence is identifying the prospects by creating a customer profile. Points that you can consider to create it are -

• Age - What is the age of your customer base? Are they middle-aged, youngsters, or seniors? Point out the ones that buy the product mostly. 
• Gender - Men and women react differently to an ad, or a campaign, or even a post, so it is important for you to know which gender is your customer. 
• Location - Which location is your target? Is it your locale? Or across the metro cities? Bifurcate accordingly. 

Other key characteristics include occupation or industry, interests, and anything that is a basic characteristic of your customer. Once you create a buyer’s persona, you will be sorted for your further marketing process.

03. Target the Target Locations:

If you want to target the audience in your locality or want to market your product or service in a particular location, then you have to note down the cities you wish to target. For instance, when you put up an ad on Facebook, then there are multiple filters that help you to target your potential audience at a particular location. Marketers create audiences on the basis of purchase history, their motive, and real-world visits for fabricating a campaign. 

Using this strategy, you as a marketer ensure that the ads, campaigns, and everything that you do over the social media platforms reaches the right audience at the right time. 

04. Which Platform to Target:

Imagine this, you create a great campaign or an activity for your audience, but you post it on Snapchat, where only the young audience is present, but your motive is to target the senior audience. Then, the entire thing will go in vain. 

For instance, Generation Zs are more inclined towards image-led social platforms such as Instagram and Snapchat. While people with age 30-49 are more on Facebook. Tracking the global social media trends across age groups will add value and help you in marketing. But the important part is still the metrics that allow you to track trends, and also what audience responses the best to your post or ad. 

05. Content Delivery:

Content is the only way that you can deliver your message to your target audience. And, which is why you should focus more on it while designing the website, creating a campaign, an ad, or even the entire brand communication. It has to have the same brand tone and should target the pain point of the audience. 

These are the ways in which you can sell even a comb to a bald through digital marketing. Know your customer closely, hunt down their preference, and target.  If you are eager to learn social media marketing or the entire digital marketing, then learn digital marketing course at the Orionators School of Learning – Asia’s fastest-growing digital marketing institute. We dig deep into the different modules. Join us and know the basics, tips, and tricks to all the modules, including social media marketing, search engine optimization, affiliate marketing, and website design and development!

Hey, don’t forget to look at our online short courses range! Learn skills and get ahead of the race. 

They are just for INR 25,000/- and completely curated for you!