Google domain diversity update

This new Google Update may give you Nightmare

I want you to go back in time and try googling something. What do you find? Did you see more than two results from a similar site? Well, Google changed it last week. The recent Google algorithm change aims at fixing “that issue” along with providing you a totally new and dependable search update. Now users are offered much more diversity.

Last week in a tweet, Google Search Liaison conveyed the information where it explained the update in which it has restricted the search result from a single website to just 2. But also, it added that, that depends upon the specific search.  It all depends on finding the relevancy to a search term by Google to give you more than 2 results. For example; searching for an article on a topic or looking out for a website with its name or trying to purchase a product from a specific retailer.

Results for most questions

According to Google, they will not actually be showing up the result for a particular search term from a similar domain more than 2 times. These two results will be displayed in the Google top results. However, if Google thinks more than two results will be fruitful for the users’ queries, they may show you more than 2 results.

This can impact those who aim to get their domains to dominate for specific queries. This is more often seen in the reputation management industry but this can also be related to other areas of search. If you do have sites that have two or more pages that rank for the same query in Google, you will want to track and see how this Google update impacts those sites.

Root domains and subdomains

Google will start treating the subdomain as a part of the chief root domain. For example, will be counted in as registered in the top search results. In addition, the Google algorithm will not consider multiple sub-domains of the same root domain as separate listings. For example, from multiple hosting platforms, Google would utilize the subdomains to only host exclusive sites. It will list them only after finding different from others.


Overall, however, haunting we may portray it, it is a good thing. Think about it, how the monopoly of single few sites will break and people with robust and sharp SEO Strategy will get to come up too. With this, we would add that the high ranking sites will continue ranking as they have been, just that they won’t get to occupy the search result page more than two times.

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