Get Rid of All the Pinterest Marketing Myth Once and For All

If you think that only Facebook and Instagram are the best platform for marketing, then you probably missing out on a cute platform - Pinterest! From pinning the best one to putting up an infographic that redirects to your website, Pinterest is one such place that can be used for anything and everything. And, this makes it the prime place for Marketing!

We discussed how to monetize Pinterest account in our previous blog, today we are going to discuss the myths that surround Pinterest marketing and how it is stopping you to get the most from it for your business!

Let’s Begin -

MYTH 1 - Pinterest is Not An Important Platform for Marketing!

Pinterest is the best platform to gain the presence of your business/brand! It should, in no case, be ignored by smart digital marketers. Why?

• It allows you to jumpstart your Pinterest profile in just a few hours. 
• Increased awareness
• Additional blog traffic or website traffic
• Generates new leads
• Increased sales!

Pinterest Converts More Browsers into Buyers!

Pinterest marketing helps you to reduce the number of steps that are required to attract the potential audience and convert them to leads! It is all because people turn to Pinterest for inspiration, and if they like it, they are sure to visit your website and even make a purchase. 

You can start pinning your own content and it can be anything - Infographics, YouTube videos, or old blog posts. 

MYTH 2 - Pinterest Doesn’t Drive Traffic!

As already mentioned above, you can pin/post your own content on Pinterest, this gives you the opportunity to increase links back to your website. And, in turn, driving more traffic. It is more effective than other social media mediums. 

But, also, it depends on how good the content is! If you are creating and sharing content that your target audience wants to see, then you will drive more traffic to your website. For good returns, invest your time in creating quality visuals with explanatory content on it. 

MYTH 3 - For Presence on Pinterest, Your Brand has to be Highly Visual!

No! Your business doesn’t necessarily have to be highly visual to get maximum benefits from Pinterest Marketing! You can share tips and tricks, checklists, or industry-specific infographics targeting the pain point of your target audience. There are plenty of ways in which you can create visual content without using your products/services. 

For instance, if you are into car products, then you can provide tips and tricks of how to keep your car clean or dent-free or provide them tips on how to cover the scratch on their own. You can post pictures of amazing cars to make it visually appealing. 

MYTH 4 - User Engagement is Less on Pinterest!

If you believe this, then you need a brush up on your knowledge! Pinterest is known for exposure. Everything posted or pinned on this platform is shared, pinned, and even go viral without efforts. 

All you have to do is focus on how to curate content that satiates the search of the audience. Users on Pinterest are basically because they want to find inspiration, or an easy way out from a situation, or are looking for tips and tricks. Work accordingly! And, see users simply find your content, share it, and sometimes it even goes viral. 

MYTH 5 - Pinterest Doesn’t Provide Insight Into Audiences’ Interest!

Yes, it is a real task to find the audience insight on Pinterest, but it is not impossible. You can look into the insights and take out the data from it. For this, have a look at your best-performing pins and boards. And, also to gain wide insights into your audience is to create customized boards. You can let people pin on your board, and this will help you look at what they love. 

This will help you gain a good insight into what your audience is interested about in your brand. 

These were some basic myths relating to Pinterest! Ditch them, and focus on skilled marketing tactics. If you are eager to learn Instagram marketing techniques or the entire digital marketing or how to please your customer, irrespective of your business size or genre, then learn digital marketing courses at the Orionators School of Learning – Asia’s fastest-growing digital marketing training institute in Jaipur. We dig deep into the different modules. Join us and know the basics, tips, and tricks to all the modules, including social media marketing, search engine optimisation, affiliate marketing, and website design and development!

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They are just for INR 499/- and entirely curated for you!