Facebook Advertisement

Facebook Revises the Text Limit for Image-Based Advertisement

The first thought that strikes your mind when you want to advertise online is Facebook is a sure-fire way to do it!

And, yes, it indeed is a great platform to get your business the set reach and goals. It’s the biggest social network in the world, with 2.6 billion active users, nearly 1.6 billion of whom are active every day. And, this is a platform that is no more related to just making friends and putting up a pretty picture, it is now a real changer for Digital Marketers!

How? Through Facebook Ads!

Facebook ads are paid messages from businesses that are written in the brand tone and help the business reach their target audience in a more strategic way. In this, digital marketers or social media marketers, create campaigns that have specific goals or go for an image-based advertisement that showcases USP or any other specific discounts or even a lead generation ad. 

For instance, a brand may create an image-based advertisement that will get more people to visit their website. They can create the ads by -

  • Choosing an attractive image. 
  • Select amid all the filters. 
  • Create an engaging content that attracts and serve the motive with 20% text limit not anymore!

Facebook has removed the text limit!

This is a significant update for Facebook Advertisers as they will no longer penalize ads with higher amounts of image text in delivery. According to the update, Facebook has removed its restrictions on ads which include more than 20% text in the main image.
text in the main image

But the Question is Why did Facebook have the text limit?

Facebook noted that from long-long research that Facebook and Instagram users dislike the ads with too much text in the main image. And, so they have restricted to improvise the user experience. The new update, apparently, removes any text limitation for the ads. This means, that one can run an advertisement will be displayed as normal even with more than 20% text. 

Even with this update, Facebook still suggests keeping text short, clear, concise, and crisp. This will help your idea to reach faster to as many people as you are aiming at. No matter what, short content is still in style!

This was all about the latest update on Facebook Advertisement!

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