Everything You Need To Know About Google Knowledge Panel

Everything You Need To Know About Google Knowledge Panel!

If you are unaware of the Google Knowledge Panel, then you are at the right place! So, for first, I want you to know that you have seen it. 

Google Knowledge Panel is the block or the column you see on the right side of your screen in the search results when you search for a brand or a public figure. Knowledge panels are a type of rich results in Google’s search results pages. It can show information about all kinds of things - Businesses, people, animals, countries, plants, and anything that is a character, personality, or a place. 

For instance, 

Google’s search results pages

When I searched for Govinda, the knowledge panel showcased each and every information related to him. It is what ‘Knowledge Panel’ looks like. Nowadays, you’ll see people searching for each and every information on Google. The result is presented through the knowledge graph that derives all kinds of data that Google finds on the web related to the searched keyword. It is helpful for brands or local brands who want to be in the limelight. 

Why should one focus on Knowledge Panels?

For the sure-sure reason, if you want your brand to be in focus, or you want your business name in the knowledge panel, then this is important. It has a direct impact on audiences who are searching for it. If Google decides to show you or your business name in this panel, you are indeed overpowering all the search results on the right side of the screen. 

Knowledge Panels

Benefit?

When people search for your brand, they’ll see you in the panel, and this will resultantly increase and get you a lot of clicks. 

How to get featured in the knowledge panels?

The process depends on what kind of feature you want to get! Whether you are looking for a local panel feature or a branded feature. 

For the local panel -

For the feature on the local panel for your business, the first step is to open a Google My Business Account. 

  • Verify that you are the owner of the business.
  • After that, you can add or edit all the relevant information about your business. It can be anything that is related to your business like address information, opening hours or photos, or a brief about your business. 

It is also beneficial if you verify your site with Google Search Console and to add the structured data for your business. Google first verifies all of these, and they decide whether to display your business or you in the Knowledge panel. 

The brand relevance and authenticity and prominence are essential factors for Google to determine whether a business is going to be in the local panel or not. 

P.S.

Make sure your website is up-to-date and also is running well! And, also you have a good presence online. 

For branded panel -

It is a difficult task to be featured in the branded panel. But, you can take help from the digital marketing agencies like ours Orionators to get featured. Google is the sole decider who will show if you are capable of being in the knowledge panel or not. If you have a strong base and presence, plus enough authority, then be sure about the feature. 

For instance, Govinda is a well-known actor with a Wikipedia page too, so it is directly shown in the Google Knowledge Panel. 

This was all about the Google Knowledge Panel. Get yourself acquainted with these as it could help you stay updated with the digital marketing world. If you are eager to learn a digital marketing course, then we at the Orionators School of Learning – Asia’s fastest-growing digital marketing school give a full-fledged course to make you a professional. We dig deep into the 36 different modules. Join us and know the basics, tips, and tricks to all the modules, including social media marketing, search engine optimization, affiliate marketing, and website design and development!

Hey, don’t forget to look at our online short courses range! Learn skills and get ahead of the race. 

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