Digital Marketing Overview

Modern day businesses are highly dependent on m-commerce. According to ‘TechJury’ there are about 2.7 billion smartphone users currently in the world and the numbers are rising as you read. Sensing the large potential it holds, it is not smart to ignore the role of digital marketing in any business lifecycle. 

Hence, it becomes necessary that businesses use digital marketing to project their company on various channels and platforms to leverage better business benefits. Digital marketing is shaping the modern day business dynamics, where companies can personalize their marketing methods, targeted audience and more, with a lot of added precision. Digital marketing allows them to provide cross-channel and tailor-made experience to their users, which enhances their possibilities of lead generation while being cost-effective.

What is Digital Marketing?

The marketing methods that use digital technologies for advertising their products and services are known as digital marketing. 

On looking for a definition for digital marketing wiki defines it as “Digital Marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.” 

So, it comprises of the use of new tools to reach out more and more customers in a number of ways. It is also given various names including online marketing, internet marketing, and web marketing and depending on the demography. 

However, it is an umbrella term and comprises various services, opening up a whole new host of opportunities. Some of the digital marketing services are very common and there is a big chance that you are familiar with them. However, some of them are relatively new and have not come into the routine: 

• Search Engine Optimization
• Pay Per Click (PPC)
• Content Marketing
• Email Marketing
• Social Media Marketing 
• Native Advertising
• Affiliate Marketing 
• Marketing Automation

Various Ways Available in Digital Marketing Industry

There are many popular practices comprising digital marketing. It can be done by using various methods. Content marketing, search engine optimization, affiliate marketing, mobile marketing, email marketing, search engine marketing, website optimization, email marketing, social media marketing and advertising and so on, are some of the digital marketing methods.  

It is still in a growing stage, where new tools and platforms continuously come and go. To leverage the most out of your digital marketing strategies it becomes important that you utilize it to advertise your service and products creatively. 

Career in Digital Marketing

As the best digital marketing training institute in Udaipur, we have come across the reality that market today is offering more opportunities for students to explore than a few years back. It is a good time to start a career as a marketer as unlike traditional marketing, digital marketing is much more technical and offers you more filtered options for precision. 

There are a lot of businesses that are looking forward to availing digital marketing services for gaining a larger presence. Opening great opportunity for digital marketing, many industries are on the verge to completely come out of their traditional marketing set-up in about 3-5 years.  And, others too are adopting it fast. 

Types of Digital Marketing Job Profiles

Finding a job becomes easy if you have a digital marketing course certificate. Jobs are in abundance in the market today with respect to digital marketing. To mention some of the typical digital marketing job profiles here are some: 

1. Web Designer

There is a big difference between web developers and designers. And there are many more key responsibilities attached to the job role including designing, re-designing, coding, testing, optimizing and others. A web designer is a person who is responsible for the site to be more user-friendly and appealing.  

2. Content Marketer 

The key responsibilities of a content marketer include the creation of content that has potential to go viral, and developing content that can be optimized through SEO, to be streamlined with a company’s core services and products. 

If you are confident that you can create superior content, then content writing is the job for you. Further, you can prepare yourself for this position. As it is different than just text, a typical content marketer’s job implies strategizing and developing content that is shareable on various platforms to provide more engagement.

3. Search Engine Optimization Executive 

SEO executives are the people that are responsible for generating traffic. There is an abundance of jobs available today in this segment but it requires a great deal of technical knowledge. Before jumping in to make it your career choice it becomes necessary that you learn SEO, making it easy for you to find technical understanding for it.  

SEO executives are responsible for the improvement of ranks in SERP and improve business reach. They also have a little control on the website as they guide a designer and developer in its optimization for better search engine ranking. 

4. Search Engine Marketing (SEM) / Pay-per-click (PPC) experts

Using paid marketing method, a PPC expert runs advertising campaigns on various search engines such as Google AdWords, Bing, and other search engines. The job entails keyword bidding, daily and monthly budget caps.

The key job responsibilities include generating leads, and running and reviewing ad campaigns, along with monitoring and reviewing of reports to provide you feedback to your content team. 

5. Social Media Manager 

It is the most fun of all the jobs. Given the hype, you can get out of social media these days, a high paid job for using Facebook and tweeting all day. It is a dream job for you if you are social media freak and love to stay updated on its crazy trends. 

However, it should not in any means be implied that the job is easy. It requires deep knowledge of major updates and upcoming social media trends to use them to boost your business reach. 

Social media strategizing, coordinating content and client servicing team - the job ultimately is about online reputation management of any organization on social media platform while fueling their presence with creative content creation. 

6. Other jobs

The above job roles were some of the most typical jobs. If not these you can still choose to join in the market choosing job profiles such as email marketing, analytic executive, and others.  It is a very productive field and technology as fast-paced as it is, is giving way to digital marketing opportunities too.

Why Career in Digital Marketing?

There are a number of benefits of choosing digital marketing as a career option, some of them are: 

1. Career Options 

It is a burgeoning market and digital marketing is the fuel. Just take a look at the number of job roles you get to choose from. And, since it is a new field not much experience is needed to encash a high paying job.  

2. Flexibility 

Since the jobs are mostly based on the internet, many companies allow you to work at flexible work hours and choice of place. Also, you can freelance or choose to work from home for any organization. 

3. It is in

The job is highly in demand and it is imperative for companies in the present age to adapt to the changes in the market to quit traditional marketing methods and move on to more robust solutions and digital platforms. Also, some of the positions are high-paying and thus joining the league is very fruitful. 

Wrapping up

So, this was it guys. We hope that you really enjoyed the digital marketing overview and it has helped you in understanding the working before joining the pack. While if you are far-reaching onto making it your career, you can choose to take our Certified Programme in Digital Marketing at Asia’s most rewarding digital marketing training school.