A Simple Guide to Help you Set up your Facebook Ad Campaign

Thinking of creating a social media strategy for promoting your business and not knowing how to create ads on Facebook, cannot go hand in hand. Also, creating these ads are no joke, because it involves investing your money, that you have to spend wisely be able to make the most of it. Also, don’t we put in a lot of effort in ideating, creating and making a strategy? So with so much investment of time and money on the line, there is no room for oversight.

To avoid bummer, we need to make sure our advertising and marketing strategy are well synchronized. Here we are, with the most lucid explanation on how can you create an effective ad on Facebook, so that none of your efforts goes in vain. Ready, set, go:

1. Actualize your Goals for your Facebook Ad:

Before jumping straight to action, it is very crucial to realize why are you advertising? What are the goals? Only if you set a few goals inside your head, you will be able to make perfect choices regarding the budget. This makes it easier to measure success after the ads go live.

For example, You want to increase traffic to your website via Facebook, you will set a goal of (say) 100 leads in a month. This will also be a help when you will have to choose from Facebook's ad objective.

Be clear with who is your audience and what dimensions are you going to scale your ad campaign? If you have a rough idea at the beginning of all such things, you will better be able to an efficient advertisement.

2. Start from the Facebook Ads Manager (select objective):

Alright, let's head to the Facebook Ads Manager. You may reach this tool simply with this link facebook.com/ads or by clicking on “Manage Ads” CTA button in the drop-down menu of your Facebook account.

An easy way to learn how to create ads on FacebookOnce you log in, you will be able to see the dashboard. Tap on to “create” button which is the green coloured button on the top right corner of the page. You will be taken to a page where you will have to choose an objective for your ad, from the options so listed.

Facebook has divided the objective section into 3 major categories, namely, awareness, consideration, conversion.

I. Awareness: Generally used for small budget ads, this option must be chosen when you need a big return on your money spent in the ad. This generates people’s interest in your topic/product/offer/service.

  •     Boost your posts
  •     Promote your page
  •     Reach people near your business
  •     Increase Brand Awareness
  •     Increase your reach

An easy way to learn how to create ads on FacebookII. Consideration: This category introduces your business/service to the people and gets them to use it or log in to it.

  • Send people to a destination on or off Facebook
  • Get installs of your app
  • Raise attendance at your event
  • Get video views
  • Collect leads for your business

III. Conversion: This ad category has objectives that can be chosen when you want people to make a conversion, i.e., to purchase that service/ product that you are selling.

  • Increase conversions on your website
  • Increase engagement in your app
  • Get people to claim your offer
  • Promote a product or catalogue
  • Get people to visit your shops

Post choosing the objective, you must now think of a name that can be used to entitle your campaign.

3. Set your Audience and Budget:

An easy way to learn how to create ads on Facebook

Here comes the most crucial step, choosing the audience and deciding the budget. Talking about the first things first, following are the demographics, basis which you will be able to target your audience:

  1. Location (depending on their country, state, city, etc.)
  2. Age (depending on what age group you refer to target for your product/service)
  3. Gender (if your product’s usage is gender specific)
  4. Languages
  5. Interest (depending on the interests of users when they are online, their activity, and the topics that they turn their active ear to)
  6. Behaviour (depending on the purchase pattern and the amount of time they spend on facebook)

You can also target in a customized way, by simply adding your custom audiences to retarget the buyers you have already targeted in your previous ad.

An easy way to learn how to create ads on Facebook

Moving on to setting up the budget, you must be first clear how much you want to spend at maximum on this ad. You can also choose whether you want to choose your budget that will be spent daily or you can set a lifetime for which your advertisement will be shown in your decided budget. 

4. Create your ad:

Let the fun begin! Now comes the creative part where you have to choose images, videos, headlines, text with which the ad will be displayed.

There are two ways in which you can create an ad:

a. Using an already existing post:

This way you are going to boost your already existing post. To do this, select the option ‘use existing post’ from the dashboard and chose the single post that will be used in your advertisement. You will get to create a headline (up to 90 characters), so make sure it is the catchiest one.

b. Creating a new advertisement:

Creating an advertisement from scratch is the reason why you should choose this option. Firstly, select the format for your ad from the 5 prominent formats provided by Facebook. Following are the options:

  1. Carousel: This allows an ad to have two or more images/videos.
  2. Single image: This allows you to choose 1 image and create its 5-6 variations (if needed) for your ad.
  3. Single video: This will let your single video be displayed in your advertisement.
  4. Slideshow: Create a slide/video of up to 10 images and play your ad.
  5. Canvas: Combine images and videos and make your advertisement all the more impressive.

After selecting the format, you will have to add content to the advertisement. Make sure it is unique, optimized and stands out, so much so that, it makes people click the ad and take action.

**Pro Tip: recommended image size: 1200* 628 pixels

Recommended video size: 2 GB with resolution minimum 720p**

5. Choose apt placement for your ad:

This phase allows you to choose as to where your advertisement will be shown. You can decide whether you want your ads in the mobile news feed, desktop news feed or on Instagram, etc.

How to Create Ads that run in Facebook stories?

To create an ad on Facebook stories, the entire process that is mentioned is followed, with some minor changes. Facebook story ad placement option is included when you choose “automatic placement” in the objective section. But you have to make sure that your images and videos must meet the minimum specifications that will be needed to post them a story.

So, take this guide and start exploring the Ads Manager. Be careful with the planning the objective, budget, audience, etc and you will see how amazingly your ads run. To learn more about how to set the bid, how to target more specifically, join Orionators School of learning.

Orionators School Of Learning is Asia’s fastest growing digital marketing school that can help you know the A B C of digital marketing. Join us to know the magic tricks that can help you rank atop by guiding you to drive your diligently created data in the right way.

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