
Convince and Convert with an Introduction to Email marketing
Have you ever received a mail like - ‘Hey it is the last day to grab your favorite book!’ Yes? You might have even opened up so that you don’t miss the offer! Well, then you are already aware of Email Marketing.
There is a lot to do when it comes to email marketing. From to-do lists, compelling subject lines to planning the strategy, and preparing the contact list, you are jam-packed if you wish to start with email marketing. A lot to do right?
Do you know? - 99% of consumers check their email every day!
And this too - 59% of people say marketing emails influence their purchase decisions!
That is a lot to leave behind if you are thinking to leave this topic on just seen! So, let’s maximize your chance to get into the digital marketing world by learning email marketing. It is used by about 93% of B2B marketers use email to distribute content and this is the secret to their successful campaigns, great brand trust, and earning profits exponentially.
Moreover, when a new company is set up or even a big company, you never want that any of your resources are wasted, or any of your efforts go in vain when all you want for your business is successful and amazing leads. So, when it comes to marketing, you cannot ignore this valuable practice that drives insane results, which is, email marketing.
Email marketing helps in convincing and converting your customer just by compelling content and fancy offers.
Let’s begin knowing it closely.
What is Email Marketing?
For first, understand this, this is that major part of a brand that directly deals with your marketing strategy!
Email marketing is a way to send emails to the brand’s customers or clients in order to maintain a good bond, while also promoting products or services. This is the ultimate way to develop a relationship with existing and potential customers and to achieve marketing goals.
This includes -
- Newsletters.
- Special offer emails.
- Automated emails.
- Instructional emails.
Any of the above emails when clicked, you can keep track of the open rates, and also redirect the receiver to the website you want thus in turn, generating leads.
Why Email Marketing?
Email marketing is widely used! And, this is the reason why everyone should shift their focus on emails rather than being trapped in the complexities of other digital marketing tactics. It is cheaper, and drive immense traffic and amazing results.
Still, confused? Let’s get closer to a few of the reasons why email marketing stands tall in the digital marketing world.
01. The extensive use of emails:
What is the first thing you do after getting up? You check your phone, and there are plenty of mails popped up in your mailbox, some of them are super-interesting that you check it! According to research, in 2019 global email users added up to 3.9 Billion users, and it is believed to grow up to 4.3 Billion users in 2023! Moreover, nowadays people even turn on the notification to receive emails on time and so that they can read it on time.
And, this clearly answers your - why email marketing question. So, if you are planning to get into the digital marketing world to apply for content marketing or to be the digital marketing expert, you should be well-versed with the knowledge of email marketing.
Also, if you are building your brand then it is super-important that you use this trick to reach your audience faster and in an effective way.
Irrespective of the size of the company, this marketing tactic gives you the power to reach people any time, any day. Also, your energy, your time, and your efforts reap good results.
02. Delivers a strong return:
What do we expect the most when we put up a marketing strategy? Money! Yes, and this is exactly what is delivered by email marketing. With the immense popularity of emails, the return is promised. A well-designed, well-framed, and well-integrated mail will make money for you.
It is according to research by DMA, it is found that for every 1$ you spend on email marketing, you can expect an average return of $42. This benefit tops the chart and lets you open the door for email marketing.
03. Promised business growth:
Yes, email marketing provides business growth! Research says that email marketing is the first one that drives organic traffic than other tactics. If you are looking for direct impact and good interaction with your customers, then it is highly advised that you jump into email marketing. It has no competition, less investment, and amazing benefits that promise business growth. If you build up customer, then you build-up your brand.
Also, the studies show that 59% of marketers say email is their biggest source of ROI!
So, get ready to learn email marketing if all you plan to have for your business is SUCCESS and GREAT RETURNS.
P.s.
I will also share the tips to get more open rates for your email marketing in the upcoming blogs.
04. Create a bond with customers:
Customers today wish to hear from you! They are waiting for you to notify them about the latest offer, or the benefit you have to offer them. And, besides Instagram marketing, user-generated content, and other tactics, email marketing has a huge success in creating a great bond with customers. From welcome emails to offer emails, every mail has an opening rate beyond expectation.
49% of consumers said that they would like to receive promotional emails from their favorite brands!
Your audience love to listen to you! Even they await amazing deals or something new, be it product or service, they love to know about it. And, you can take advantage of it and send emails to your customer often.
05. Gives access to mobile users:
Marketers are always looking for ways to reach the audiences on mobile phones, as of now we have seen the behavioral shift in the use, but still we all know that smartphone use will bounce back. So, it is important that if you launch a campaign, then you benefit the most from it, and reaching out to people on their mobile phone.
According to research by IBM, 49% of emails are opened on mobile devices!
It is evergreen, and won’t go out of the digital marketing fashion world ever! It is here till eternity to give ample benefits, and one should master the art of email marketing to improve the relationship with customers, drive good ROI, and also have everyone trust your brand.
78% of marketers have seen an increase in email engagement over the last 12 months! And, this is why I am here with this week’s topic, Email marketing so that you are guided well and know the depth of this marketing. The impact of email marketing can do much more than just notifying or welcoming! And, if you still doubt it then please scroll above and read the stats to get familiar with the success of email marketing.
And, if you are you planning to learn any of these techniques or wish to study the entire digital marketing, then learn digital marketing course at the Orionators School of Learning – Asia’s fastest-growing digital marketing school. We dig deep into the different modules. Join us and know the basics, tips, and tricks to all the modules including social media marketing, search engine optimization, affiliate marketing, and website design and development!
Upcoming Batches
- Online Batches
- Offline Batches
OFFLINE BATCH DETAILS 01
- Date: January 21 2021
- Timings: 12:00 pm to 2:00 pm (Mon to Fri)
- Duration: 2.5 Months
- Batch type: Offline
OFFLINE BATCH DETAILS 02
- Date: February 5 2021
- Timings: 10:00 am to 12:00 pm (Mon to Fri)
- Duration: 2.5 Months
- Batch type: Offline
ONLINE BATCH DETAILS 01
- Date: 01st February
- Timings: 7:00 pm to 9:00 pm (Mon to Fri)
- Duration: 2.5 Months
- Batch type: Online
ONLINE BATCH DETAILS 02
- Date: 10th February
- Timings: 3:00 pm to 5:00 pm (Mon to Fri)
- Duration: 2.5 Months
- Batch type: Online
Hear it from our proud students

Divya Talreja
I got to know about Orionators School of learning through Instagram and being impressed by what they were offering, I went on for trying the course. I completed my digital marketing training last month and it was the best investment I have ever made. This certified digital marketing course really helped me to get a good job. Trust me, the practical knowledge and the skills given, helped me get through the interviews. They are complete package – Good classrooms, amazing trainers, and amazing hands-on practice on live projects.

Gaurav Kataria
As they claim that they are first agency based training center, trust me, they are the best. I was guided really well about the 32 modules in digital marketing course, the trainers are really good and guides really well. I got to work on my website and bring it to a good ranking. In all, best digital marketing institute in Udaipur.

Saloni Purbia
My experience at Orionators School of Learning was amazing! They guided me through the 32 different modules of digital marketing which I wasn’t even aware of. The Digital marketing internship was satisfactory and the trainers were highly professional. I mastered my social media marketing skills perfectly on live projects. I would highly recommend this SEO training in Udaipur!

Shelendra Sukhwal
Orionators has given me a chance to study SEO, SMM, and Inbound Marketing courses, and they have taught me in best possible way. Class room teaching, one on one interacting with faculty, small classes and focused attention given to each candidate is what one needs! Your performance will be tested Digital marketing internship and you will job ready by the end of the course

Shivani Acharya
The trainers are well qualified, notes are great. The knowledge imparted regarding digital marketing strategies is according to developments in digital world. There is no bar in doubt handling sessions. It was a great decision to join one of the top online digital marketing courses at Orionators.

Abhishek Tailor
I rate Orionators high on their digital marketing course with certificate because of the quality teaching they provide, as well as the environment they have set-up for students. They made the entire drill so easy for me that now I can work on projects by my own through the learnings. I have gained in-depth knowledge in digital marketing concepts and that too at very affordable fee. Thank you! You are the best digital marketing course in Udaipur."
Find it interesting? Let's Begin.. Sign Up To Get Course Curriculum!
Your Digital Education Corner


LinkedIn introduces new tools for company pages!
The COVID-19 not only changed the lifestyle but ha
read more...

Know all about Facebook in-stream video ads!
Have you ever seen this – Well, then you a
read more...
Know how blogging is super-important in local SEO!
We read about local SEO in the previous blog, as t
read more...
Before heading for a course, know about the basics of Local SEO
You are all set to head for a digital marketing co
read more...
Know how to Write the Best SMS Marketing Message!
We have known about SMS marketing, and how it can
read more...
Get yourself introduced to SMS marketing
Have you ever received a message that gives you FO
read more...
Frequently Asked Questions About Email Marketing Answered!
Email marketing is the most effective marketing ch
read more...
News Alert – Twitter Shares Tips To Improve Ad Approach
Twitter is a great marketing channel, with 330 mil
read more...
7 Simple tips and tricks for Instagram Reels
Millions of people have used TikTok for creating f
read more...
Instagram Stories – The Smart Way To Engage!
Instagram stories for business are like the cherry
read more...
Types of video content to master in 2021
Videos have been around from a long, long time! Bu
read more...



10 Essential Digital Marketing Concepts You Must Know!
Digital marketing is vast, and if you miss out on
read more...
UPDATE – Instagram Adds Shopping Tags In Reels
Instagram has always been in the news for making d
read more...
Not Content, Interactive Content Is The King!
We have all been told how content is important, ho
read more...
7 Types Of Logo Every Beginner Must Know
You are all set with your plan to launch your bran
read more...