Convince and Convert with an Introduction to Email marketing

Have you ever received a mail like - ‘Hey it is the last day to grab your favorite book!’ Yes? You might have even opened up so that you don’t miss the offer! Well, then you are already aware of Email Marketing. 

There is a lot to do when it comes to email marketing. From to-do lists, compelling subject lines to planning the strategy, and preparing the contact list, you are jam-packed if you wish to start with email marketing. A lot to do right?

Do you know? - 99% of consumers check their email every day!

And this too - 59% of people say marketing emails influence their purchase decisions!

That is a lot to leave behind if you are thinking to leave this topic on just seen! So, let’s maximize your chance to get into the digital marketing world by learning email marketing. It is used by about 93% of B2B marketers use email to distribute content and this is the secret to their successful campaigns, great brand trust, and earning profits exponentially.

Moreover, when a new company is set up or even a big company, you never want that any of your resources are wasted, or any of your efforts go in vain when all you want for your business is successful and amazing leads. So, when it comes to marketing, you cannot ignore this valuable practice that drives insane results, which is, email marketing. 

Email marketing helps in convincing and converting your customer just by compelling content and fancy offers. 

Let’s begin knowing it closely. 

What is Email Marketing?

For first, understand this, this is that major part of a brand that directly deals with your marketing strategy!

Email marketing is a way to send emails to the brand’s customers or clients in order to maintain a good bond, while also promoting products or services. This is the ultimate way to develop a relationship with existing and potential customers and to achieve marketing goals. 

This includes - 

• Newsletters. 
• Special offer emails.
• Automated emails. 
• Instructional emails. 

Any of the above emails when clicked, you can keep track of the open rates, and also redirect the receiver to the website you want thus in turn, generating leads. 

Why Email Marketing?

Email marketing is widely used! And, this is the reason why everyone should shift their focus on emails rather than being trapped in the complexities of other digital marketing tactics. It is cheaper, and drive immense traffic and amazing results. 

Still, confused? Let’s get closer to a few of the reasons why email marketing stands tall in the digital marketing world. 

01. The extensive use of emails:

What is the first thing you do after getting up? You check your phone, and there are plenty of mails popped up in your mailbox, some of them are super-interesting that you check it! According to research, in 2019 global email users added up to 3.9 Billion users, and it is believed to grow up to 4.3 Billion users in 2023! Moreover, nowadays people even turn on the notification to receive emails on time and so that they can read it on time.

And, this clearly answers your - why email marketing question. So, if you are planning to get into the digital marketing world to apply for content marketing or to be the digital marketing expert, you should be well-versed with the knowledge of email marketing. 

Also, if you are building your brand then it is super-important that you use this trick to reach your audience faster and in an effective way. 

Irrespective of the size of the company, this marketing tactic gives you the power to reach people any time, any day. Also, your energy, your time, and your efforts reap good results. 

02. Delivers a strong return:

What do we expect the most when we put up a marketing strategy? Money! Yes, and this is exactly what is delivered by email marketing. With the immense popularity of emails, the return is promised. A well-designed, well-framed, and well-integrated mail will make money for you. 

It is according to research by DMA, it is found that for every 1$ you spend on email marketing, you can expect an average return of $42. This benefit tops the chart and lets you open the door for email marketing. 

03. Promised business growth:

Yes, email marketing provides business growth! Research says that email marketing is the first one that drives organic traffic than other tactics. If you are looking for direct impact and good interaction with your customers, then it is highly advised that you jump into email marketing. It has no competition, less investment, and amazing benefits that promise business growth. If you build up customer, then you build-up your brand. 

Also, the studies show that 59% of marketers say email is their biggest source of ROI!

So, get ready to learn email marketing if all you plan to have for your business is SUCCESS and GREAT RETURNS. 

P.s. 

I will also share the tips to get more open rates for your email marketing in the upcoming blogs. 

04. Create a bond with customers:

Customers today wish to hear from you! They are waiting for you to notify them about the latest offer, or the benefit you have to offer them. And, besides Instagram marketing, user-generated content, and other tactics, email marketing has a huge success in creating a great bond with customers. From welcome emails to offer emails, every mail has an opening rate beyond expectation.

49% of consumers said that they would like to receive promotional emails from their favorite brands!

Your audience love to listen to you! Even they await amazing deals or something new, be it product or service, they love to know about it. And, you can take advantage of it and send emails to your customer often. 

05. Gives access to mobile users:

Marketers are always looking for ways to reach the audiences on mobile phones, as of now we have seen the behavioral shift in the use, but still we all know that smartphone use will bounce back. So, it is important that if you launch a campaign, then you benefit the most from it, and reaching out to people on their mobile phone. 

According to research by IBM, 49% of emails are opened on mobile devices!

It is evergreen, and won’t go out of the digital marketing fashion world ever! It is here till eternity to give ample benefits, and one should master the art of email marketing to improve the relationship with customers, drive good ROI, and also have everyone trust your brand.

78% of marketers have seen an increase in email engagement over the last 12 months! And, this is why I am here with this week’s topic, Email marketing so that you are guided well and know the depth of this marketing. The impact of email marketing can do much more than just notifying or welcoming! And, if you still doubt it then please scroll above and read the stats to get familiar with the success of email marketing. 

And, if you are you planning to learn any of these techniques or wish to study the entire digital marketing, then learn digital marketing course at the Orionators School of Learning – Asia’s fastest-growing digital marketing school. We dig deep into the different modules. Join us and know the basics, tips, and tricks to all the modules including social media marketing, search engine optimization, affiliate marketing, and website design and development!