
Convincing Tricks that can Compel your Leads to Convert
Having the leads bounce back from your landing page without giving a conversion, is worse than having the audience that is giving no action to your advertisement. Cold leads are very difficult to convert into buyers. Although we can’t stop this rejection from some of our target prospects, we can definitely minimize the number of cold leads. Definitely!
We can’t spam the target audience’s inboxes and feed, but a little consistency does no harm because, at the end of the day, all we intend is to hike our conversion rates. But finding new techniques to convince the target audience becomes difficult sometimes. But we are here to give you a few magic tricks that will help you put in the right technology basis the psychology of your potential customers.
There are certain consumer anxieties which when addressed, triggers the customers to click to CTA and accept the offer. So following are the tips with the help of which one can turn leads into customers:
1. Talk to Customers About their Benefits
Your customers want to know where this purchase will lead them to, what benefits will they have of making this decision of buying now, etc. Your campaign must address the consumer’s anxiety and convince them with lines like “simple ways” or “beneficial ways”, etc.
You must not only realize their problems but also provide a solution and convince them that this solution is a better way out. This will make the leads feel like they will be getting something with this conversion and thus they think of reaching the endpoint.

2. Offer them Something New
Along with focusing on offering relevant offers, there should be something new that you have to offer. People only long to invest in something that will render them with good user experience. This does not mean that you will alter your services or create new products every now and then to please your customers. We know that is next to impossible. In fact, give them new reasons, to opt for your service/product.
Keep changing your marketing descriptions, taglines, basically rebrand in different ways. (PRO TIP: add socio-environmental triggers).
But do not just create wrong information, because doing that will make your audience feel betrayed and they will lose trust in your brand.
3. Analyze their Needs and Address them
Website visitors do not reach your website accidentally. They drop by your site, after finding your CTA or ad offer attractive or useful. They definitely were looking for something specific that got them to your site.
So you must use analytics to analyze as to what pages or what products on your website are receiving the maximum engagement. Once you know that, you will have an idea about what they were looking for and then you can use this in your next marketing strategy to address customer’s needs.
4. Make the Process of Conversion as Convenient as Possible

You may have cracked the rocket-science equation, of what your customers are seeking for, but how they get to avail those services from you also matters a lot. You have to make the conversion process as easy as possible. Focus on creating an Easy-to-follow framework, so that the client does not have to undergo a lengthy process to get you conversions.
One smart way in which this can be achieved is by bringing them right to the product and the service that they chose in the advertisement, instead of taking them to the home page and leaving them to wander over your web pages all alone. Taking them directly to product/service they want, will definitely save their time without letting their excitement fade away.
So focus on creating a simple workflow using effective on-boarding services and attractive UX. This way their experience is not interrupted and they will definitely give you conversions.
5. Share Success Stories via Social Media

When you see your ideal customers, make them feel they are special to you. This helps you earn customer’s loyalty with ‘word-of-mouth” reference-free. You can also add stories of your business that attract users to explore your business once. For example, you must have heard of the story of Kentucky Fried Chicken. Having a brand story makes your brand even more reliable and grips a good number of customers because it simply helps them connect to you.
Also, to make your customers believe that you are the best, do not brag about it yourself. Let your customer testimonials, reviews, etc do that for you. People love to know how much others have got benefitted using your service. Share those reviews, case studies, live feeds, ratings, mentions, etc on social media, so that users never doubt your credibility.
6. Make them Feel like “the customer is the king”
The biggest reason behind cold leads is the fact that sometimes, users may not feel involved with the brand. If they realize that the business focus is solely revenue generation and not customer experience, they might bounce off without giving a conversion.
So make them feel significant, give them treatment as personal as possible. Curate products for them, gift some rewards to them and loyalty points as well. All this comes from studying the Customer Analytics report.
So as a marketer, with the hype in competition, it is very crucial to find a perfect balance between quality of service and user experience. After all, that is going to earn you conversions.
To learn more about the same, join Orionators School Of Learning. Orionators School Of Learning is Asia’s fastest-growing digital marketing school that can help you know the A B C of digital marketing. Join us to know the magic tricks that can help you rank atop by guiding you to drive your diligently created data in the right way.
Upcoming Batches
- Online Batches
- Offline Batches
OFFLINE BATCH DETAILS 01
- Date: January 21 2021
- Timings: 12:00 pm to 2:00 pm (Mon to Fri)
- Duration: 2.5 Months
- Batch type: Offline
OFFLINE BATCH DETAILS 02
- Date: February 5 2021
- Timings: 10:00 am to 12:00 pm (Mon to Fri)
- Duration: 2.5 Months
- Batch type: Offline
ONLINE BATCH DETAILS 01
- Date: 01st February
- Timings: 7:00 pm to 9:00 pm (Mon to Fri)
- Duration: 2.5 Months
- Batch type: Online
ONLINE BATCH DETAILS 02
- Date: 10th February
- Timings: 3:00 pm to 5:00 pm (Mon to Fri)
- Duration: 2.5 Months
- Batch type: Online
Hear it from our proud students

Divya Talreja
I got to know about Orionators School of learning through Instagram and being impressed by what they were offering, I went on for trying the course. I completed my digital marketing training last month and it was the best investment I have ever made. This certified digital marketing course really helped me to get a good job. Trust me, the practical knowledge and the skills given, helped me get through the interviews. They are complete package – Good classrooms, amazing trainers, and amazing hands-on practice on live projects.

Gaurav Kataria
As they claim that they are first agency based training center, trust me, they are the best. I was guided really well about the 32 modules in digital marketing course, the trainers are really good and guides really well. I got to work on my website and bring it to a good ranking. In all, best digital marketing institute in Udaipur.

Saloni Purbia
My experience at Orionators School of Learning was amazing! They guided me through the 32 different modules of digital marketing which I wasn’t even aware of. The Digital marketing internship was satisfactory and the trainers were highly professional. I mastered my social media marketing skills perfectly on live projects. I would highly recommend this SEO training in Udaipur!

Shelendra Sukhwal
Orionators has given me a chance to study SEO, SMM, and Inbound Marketing courses, and they have taught me in best possible way. Class room teaching, one on one interacting with faculty, small classes and focused attention given to each candidate is what one needs! Your performance will be tested Digital marketing internship and you will job ready by the end of the course

Shivani Acharya
The trainers are well qualified, notes are great. The knowledge imparted regarding digital marketing strategies is according to developments in digital world. There is no bar in doubt handling sessions. It was a great decision to join one of the top online digital marketing courses at Orionators.

Abhishek Tailor
I rate Orionators high on their digital marketing course with certificate because of the quality teaching they provide, as well as the environment they have set-up for students. They made the entire drill so easy for me that now I can work on projects by my own through the learnings. I have gained in-depth knowledge in digital marketing concepts and that too at very affordable fee. Thank you! You are the best digital marketing course in Udaipur."
Find it interesting? Let's Begin.. Sign Up To Get Course Curriculum!
Your Digital Education Corner


LinkedIn introduces new tools for company pages!
The COVID-19 not only changed the lifestyle but ha
read more...

Know all about Facebook in-stream video ads!
Have you ever seen this – Well, then you a
read more...
Know how blogging is super-important in local SEO!
We read about local SEO in the previous blog, as t
read more...
Before heading for a course, know about the basics of Local SEO
You are all set to head for a digital marketing co
read more...
Know how to Write the Best SMS Marketing Message!
We have known about SMS marketing, and how it can
read more...
Get yourself introduced to SMS marketing
Have you ever received a message that gives you FO
read more...
Frequently Asked Questions About Email Marketing Answered!
Email marketing is the most effective marketing ch
read more...
News Alert – Twitter Shares Tips To Improve Ad Approach
Twitter is a great marketing channel, with 330 mil
read more...
7 Simple tips and tricks for Instagram Reels
Millions of people have used TikTok for creating f
read more...
Instagram Stories – The Smart Way To Engage!
Instagram stories for business are like the cherry
read more...
Types of video content to master in 2021
Videos have been around from a long, long time! Bu
read more...



10 Essential Digital Marketing Concepts You Must Know!
Digital marketing is vast, and if you miss out on
read more...
UPDATE – Instagram Adds Shopping Tags In Reels
Instagram has always been in the news for making d
read more...
Not Content, Interactive Content Is The King!
We have all been told how content is important, ho
read more...
7 Types Of Logo Every Beginner Must Know
You are all set with your plan to launch your bran
read more...