Content Ideas for your LinkedIn Page to Boost your Growth

Content Ideas for your LinkedIn Page to Boost your Growth!

Many brands and businesses are missing on this amazing trick that shapes their company in front of the audience, and it is - LinkedIn Pages. 

How does it help? 

There are about 30+ Million pages on LinkedIn and there are you, who haven’t even started with it. 

  • It is what defines your company as a whole!
  • You can measure the effectiveness of your updates or posts.
  • You will be able to participate in the alerts or updates in the run.
  • Promote your accomplishments, news, or updates related to your brand/company. 
  • Highlight your company’s USP and services. 

To create a LinkedIn page, all you have to do is have an email address of your business, and you can choose a designated admin to help manage the page. Once you are done with creating a LinkedIn page, then it is important to know the content plan and strategy for your page. 

If you don’t have a page then you are probably missing a lot of opportunities to get your content in front of your target audience and also missing out on the connection that can be the staircase to make ample revenue for your business. 

So, what do you do now on your LinkedIn page? Posts, content twice, or thrice a week? Blogs? Update regarding your field? That’s it?

But there is an ocean to what you can post and get the most engagement and each of them has a motive of their own. Like an engagement, the post will probably be a contest or a fact that is known to less, and if you are presenting the success that you have helped your client to achieve it will be in the form of a case study or whitepaper. 

There is a lot of content online, A LOT, and to shine out you’ve to have an effective plan of content ready to be delivered at the right time. 

To help you to publish more effective and engaging content here are some of the tips that can help you grow out of your made-up shell. 

01. Video content:

  • Videos grab people’s attention. 
  • Videos engage viewers. 
  • It drives more traffic to your website. 
  • They are memorable and improve brand recall. 
  • It affects the buying decision. 

Videos are 5x more likely to start a conversation among members than other types of content!

Everyone on LinkedIn is recorded to almost spend 3x time watching video ads, and it is just not restricted to this platform, it goes beyond it, even on Facebook, Instagram, people love videos. 

Here are the two ways in which you can include video content in your LinkedIn page content -

  • Short videos trail:

You can launch a short video series around your business or tips that you like to share with your followers, so that they engage, give thumbs-up, and share. For instance, you can prepare a short series of professional training chapters or a topic that is in trend. LinkedIn marketing minute is a series of videos that aim at providing advice to marketers. It is the best way one can increase credibility and is likely to reach many through networks. 

Short videos trail


  • Company’s videos:

Why are we on this platform? To shape our company right in front of your audience. Share interesting videos about your business types, or about your company, products, services, etc.

  • Office Life:

Yes, you can surely create short videos on your office environment or culture, the activities you have, the fun you have, and the work hours. Display your work environment in a fun and creative way just like Google does to attract the audience and build more connections. 

  • Video Case Study:

Create a short case study video displaying statistics, the objectives, the execution, and at last the results! They are loved by many and will also help to pitch-in more clients on-board. 

02. Images that are engaging:

Okay, posting quotes, and all is fine, but have you ever tried the magic of numbers? It is believed that numbers stop the rolling eyes, they engage people more than ever. People love statistics and want more such information in their feed.

Images that are engaging 

For this, you can showcase the statistics that are already researched and known! Or you can showcase the stats that you have mentioned in your case studies of successful campaigns or research. 

03. Content for Product Launch:

If someone follows your company’s LinkedIn page it is important that you tell them about the newest launch or update in the service of your brand. Keeping your audience up-to-date is one of the finest ways to bring the dire attention of your audience to the new product launch or services and drive sales. 

04. Showing what you have achieved:

The inside story is sensational, it is awaited by everyone, so why not take advantage of it? Give an insight into your company’s vision and mission, show how you have achieved the milestone, and celebrate the win. Don’t forget to show gratitude to the customers and followers who have helped you achieve the company’s goals. 

Showing what you have achieved

Also, you can showcase the company leaders that are inspiring and are seeking everything to make your company a ‘brand’. It is important to showcase the company’s culture as mentioned above, and highlighting your best employees as thought leaders are one of the excellent ways. 

05. Sharing and caring:

Share the content that others are posting, by sharing you create a good audience for yourself too. It is just not about yourself, you have to share the content which is actually good and is in rhyme with your company’s or brand’s tone. 

digital marketing

Don’t forget to add hashtags to your content to be found with other relevant topics and also when someone searches about it. 

06. Showcase the lesson that you have explored and learned:

No matter how big your brand is or how small it is, you can learn and execute every day. And, sharing it with the people is one of the tips that you can do to earn more followers and connections. LinkedIn continues to be the place for professional social networking, and it is where everyone goes to find your professional presence, and this is your chance to make the most of it. Post, share everything that you like as ‘Professional, creative, and amazing’, and the world follows you.

Using your LinkedIn page as a place to build your online presence is highly beneficial! Showcase career opportunities or show your office culture, it is what drives and shapes your brand in front of an audience. 

Also, if you are eager to learn any of these techniques or the entire marketing, then learn digital marketing course at the OSL – Asia’s fastest-growing digital marketing school. We dig deep into the different modules. Join us and know the basics, tips, and tricks to all the modules including social media marketing, search engine optimization, affiliate marketing, and website design and development!

Hey, don’t forget to look at our online short courses range! Learn skills and get ahead of the race. 

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