Pinterest Launches New Update Dedicated for the Small Businesses

Attention! Pinterest Launches New Update Dedicated for the Small Businesses

The festival vibes are already here, all merry and all updated. Not just only in terms of colored lights or fantastic sales and deals but also on the social media platforms!

And, here you go – So are you the one that gets inspired by the looks on Pinterest and seeks to find more shopping inspirations? Do you wish to own your favorites?

Then, the latest update on this amazing application will make you go gaga over it!

Yes, they have introduced new Product Pins and shopping recommendations in their latest update. With this feature, one can discover small businesses and shop their unique products on Pinterest Shop.

Pinterest Shop


How Pinterest Shop is effective and beneficial for small businesses?

  • The Inspiration card: People come to Pinterest to get inspired and try new things, moreover they wish to follow what they Pin. So, if they find that they can buy the entire look or a product from Pinterest, they would love it. Pinterest has made beneficial use of this point and aimed for letting small businesses outgrow their goals.
  • Small businesses can reach more people: All the creative and crafty businesses that cannot find their customers can get potential ones by reaching more people through the 'Pinterest shop for small businesses'.
  • Product pins for better decision: Everything is under one board so it is user-friendly and lets the customer find their inspiration and purchase it.

Currently, they have selected 17 lucky brands to showcase their range and be featured on the pin-shop. The shop has the same look as the standard profile on Pinterest, with few differences.

  1. Like the customized or curated boards have been replaced by merchant profiles and
  2. The products pinned on the boards are shoppable.

The 17 brands include The citizenry (Dallas, TX) – Highlights different work from artisans, FOUNT (Cleveland, OH) – Shop for leather bags made from world war 2 sewing machine, Etta + Billie (San Francisco, CA) – A skincare line, and many more. You can find all the selected products and businesses here.

The showcasing of the feature is timed forward of the Small business Saturday on Nov. 30, an annual occasion that asks people to support local businesses during the holiday season.

This feature is beneficial for both the buyers and sellers. The users that built digital boards to find and get inspired by the pins can buy their loved pins directly! And, the small businesses that create and sell their product can put up a good profit.

So, if you are a highly innovative, creative and crafty small businesses with a full-proof and best mission, then this is the feature you should wait for.

Discover products crafted by mission-driven small businesses from across the country!

And, if you are looking for ways for your small business to make a spot on this amazing Pinterest Shop, here are some tips:

  1. Set up the account:Go and set up a business account on it to get a better understanding of your customers. Like what content they like the most, what is more trending and loved, etc.
  1. Content that people would love:Upload beautiful pictures of your products including detailed description/hashtags. Make sure that the seasonal content is uploaded 2-3 months prior. Also, optimize your content according to the keywords!
  1. Create an organized catalog:You can go for an organized catalog of products and mention the link to where to buy it. For an easier and effective way, turn Pins into Shopping Ads.Pins into Shopping Ads


  1. Update the new business profile:Use your profile to create the effect! Select a seasonal video or a beautiful image of your product as the profile cover. Make sure you are creative with it.

Learn the best digital marketing course in Udaipur at the Orionators School of Learning – Asia’s fastest growing digital marketing school. Get acquainted with the nitty-gritty of the different modules. Join us and know the tips and tricks to rank your websites and drive traffic to your site.

If you wish to be featured on the Pinterest shop then, share your story HERE.

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