
A Peek into the Hide & Seek’s Successful Tik-Tok Campaign
Yes, you read it right, Hide & Seek did a successful campaign on Tik-Tok, the most trolled and the meme-centric application. I told you in the previous blog, no platform can be judged for the caliber it holds until and unless you put up quality content.
Yes, quality content is what is required on TikTok rather than the shitty content and storylines being popular! Agreed to Carry Minati on this.
Hide & Seek TikTok Campaign saw 12 Billion Views on its Page through an Influencer Outreach.
Brand Introduction -
Launched in 1996 and best known for its rich chocolaty experience, and for its one of a kind chocolate chip cookies in India, Hide & Seek is currently pinned at an average of 2,400 tonnes per month in volume. This biscuit is leading with a market share volume of 74%. It is the most loved biscuits, and this brand has grown and achieved the milestones to become the most loved brand for biscuits today.
This was all about the brand! Coming back to the campaign!
What was the problem they were thinking to tackle with this campaign?
- Build importance for the unique amalgamation of ‘Hide & Seek’ GIFs.
- Gain popularity and increase usage.
- Create creative and engaging content in order to drive awareness and increase usage for the brand GIFs.
- Take full-fledged advantage of top influencers to push content on TikTok and drive traction to the microsite.
Are you asking about which brand GIF we are talking about, here is the GIF that created a wave amid the influencers and TikTokers.
How did they implement this successful campaign?
It all started with a concept, a story-line, and a unique name all in one GIF of the brand - ‘We Share a Connection’. The concept was easy to understand, all in all, it was a Bollywood love story! The concept involved a boy and a girl as key characters and a love story involving them. And, this love connection was felt around a heart-shaped cookie, which is our loved ‘Hide & Seek’.
Easy, engaging, and effective right?
The above GIF acted as an example for the TikTokers out there who can easily create a storyline around it while also depicting relationship which the boy and girl share. And, it got successful after the launch! Top influencers of TikTok posted videos around this simple GIF concept, and followers were encouraged to share their version of TikTok. And, all of it was doing circles with a unique hashtag #SeekDontHide.
The campaign was successful on all the social media platforms including TikTok application.
To everyone’s surprise -
Parle’s #SeekDontHide campaign on TikTok garnered over 5 Billion reach in just 3 days!
Execution of this fantastic campaign:
- Top influencers of TikTok were asked to create their own version around the GIF.
- The CTA button redirected followers to the microsite where the GIFs could be shared through WhatsApp, Facebook, and Twitter.
It was shared by almost all the TikTok influencers and also gained acceleration when the followers of influencers were asked to showcase their talent too! Amazing strategy!
It is also the best example of User-Generated Content that we learned about in the blogs of previous week.
How Successful was this Campaign?
- It has received more than 12+ Billion views on TikTok with a cumulative reach of 140 Million! It has been recorded as the highest score amid the FMCG brands.
- The microsite also received more than 70 Million views!
- In just 3 days of the launch, the microsite added more than 2000 new visitors!
This is how amazingly the campaign by Hide & Seek was successful! This is a pure example of how a unique campaign can drive amazing traffic even on applications that are controversial like TikTok. In this blog, we have learned about how the campaign was a superhit, and what we can learn from it. Though the YouTube vs TikTok controversy prevails still, it is high time for digital marketers to see both the platforms as an opportunity to grow and earn a lot.
If you wish to learn any of these techniques or the entire marketing, then learn digital marketing course at the Orionators School of Learning – Asia’s fastest-growing digital marketing school. We dig deep into the different modules. Join us and know the basics, tips, and tricks to all the modules including social media marketing, search engine optimization, affiliate marketing, and website design and development!
Upcoming Batches
- Online Batches
- Offline Batches
OFFLINE BATCH DETAILS 01
- Date: January 21 2021
- Timings: 12:00 pm to 2:00 pm (Mon to Fri)
- Duration: 2.5 Months
- Batch type: Offline
OFFLINE BATCH DETAILS 02
- Date: February 5 2021
- Timings: 10:00 am to 12:00 pm (Mon to Fri)
- Duration: 2.5 Months
- Batch type: Offline
ONLINE BATCH DETAILS 01
- Date: 01st February
- Timings: 7:00 pm to 9:00 pm (Mon to Fri)
- Duration: 2.5 Months
- Batch type: Online
ONLINE BATCH DETAILS 02
- Date: 10th February
- Timings: 3:00 pm to 5:00 pm (Mon to Fri)
- Duration: 2.5 Months
- Batch type: Online
Hear it from our proud students

Divya Talreja
I got to know about Orionators School of learning through Instagram and being impressed by what they were offering, I went on for trying the course. I completed my digital marketing training last month and it was the best investment I have ever made. This certified digital marketing course really helped me to get a good job. Trust me, the practical knowledge and the skills given, helped me get through the interviews. They are complete package – Good classrooms, amazing trainers, and amazing hands-on practice on live projects.

Gaurav Kataria
As they claim that they are first agency based training center, trust me, they are the best. I was guided really well about the 32 modules in digital marketing course, the trainers are really good and guides really well. I got to work on my website and bring it to a good ranking. In all, best digital marketing institute in Udaipur.

Saloni Purbia
My experience at Orionators School of Learning was amazing! They guided me through the 32 different modules of digital marketing which I wasn’t even aware of. The Digital marketing internship was satisfactory and the trainers were highly professional. I mastered my social media marketing skills perfectly on live projects. I would highly recommend this SEO training in Udaipur!

Shelendra Sukhwal
Orionators has given me a chance to study SEO, SMM, and Inbound Marketing courses, and they have taught me in best possible way. Class room teaching, one on one interacting with faculty, small classes and focused attention given to each candidate is what one needs! Your performance will be tested Digital marketing internship and you will job ready by the end of the course

Shivani Acharya
The trainers are well qualified, notes are great. The knowledge imparted regarding digital marketing strategies is according to developments in digital world. There is no bar in doubt handling sessions. It was a great decision to join one of the top online digital marketing courses at Orionators.

Abhishek Tailor
I rate Orionators high on their digital marketing course with certificate because of the quality teaching they provide, as well as the environment they have set-up for students. They made the entire drill so easy for me that now I can work on projects by my own through the learnings. I have gained in-depth knowledge in digital marketing concepts and that too at very affordable fee. Thank you! You are the best digital marketing course in Udaipur."
Find it interesting? Let's Begin.. Sign Up To Get Course Curriculum!
Your Digital Education Corner


Know all about Facebook in-stream video ads!
Have you ever seen this – Well, then you a
read more...
Know how blogging is super-important in local SEO!
We read about local SEO in the previous blog, as t
read more...
Before heading for a course, know about the basics of Local SEO
You are all set to head for a digital marketing co
read more...
Know how to Write the Best SMS Marketing Message!
We have known about SMS marketing, and how it can
read more...
Get yourself introduced to SMS marketing
Have you ever received a message that gives you FO
read more...
Frequently Asked Questions About Email Marketing Answered!
Email marketing is the most effective marketing ch
read more...
News Alert – Twitter Shares Tips To Improve Ad Approach
Twitter is a great marketing channel, with 330 mil
read more...
7 Simple tips and tricks for Instagram Reels
Millions of people have used TikTok for creating f
read more...
Instagram Stories – The Smart Way To Engage!
Instagram stories for business are like the cherry
read more...
Types of video content to master in 2021
Videos have been around from a long, long time! Bu
read more...



10 Essential Digital Marketing Concepts You Must Know!
Digital marketing is vast, and if you miss out on
read more...
UPDATE – Instagram Adds Shopping Tags In Reels
Instagram has always been in the news for making d
read more...
Not Content, Interactive Content Is The King!
We have all been told how content is important, ho
read more...
7 Types Of Logo Every Beginner Must Know
You are all set with your plan to launch your bran
read more...
4 Steps To Create A Successful Social Media Campaign!
Whether you are looking for a way to increase the
read more...
5 FREE Instagram Analytics Tools You Need To Know
It is all about Instagram nowadays, from an 18-yea
read more...