
7 Social Media Marketing Myths that Needs to be Debunked
What is the first thing that strikes your mind after I say - Social Media?
A truckload of memes, interesting feed, shopping, entertaining photos, and videos? Right? Well, social media consumes half of our day, and it is where every digital marketer is aiming to make connections with their audience, to engage them, and to make sales.
Social media is an effective medium which can give your business a much sharper presence in a short time. How? Well, it provides a platform to directly communicate with the audience, to the target audience base, and market products or services straight to the consumers.
But there are a lot of things that stop marketers from stepping into this and still not take full advantage of such significant and direct exposure.
These myths need to be debunked!
And, today, I will get you closer to some of the social media marketing myths and will also debunk it. Let’s begin -
Myth 1 - If your customers aren’t on social media, you don’t need to have a presence on it!
Yes, this is a significant concern and a myth that needs to be busted immediately! So, the first point that will immediately bust this myth is - Are your customer - People?
Yes?
Then, they are on some or other form of social media platforms! Yes, there are about 1 Billion people on Instagram, 1.69 Billion users on Facebook, and as we discussed in our previous blog, about 335 Million people on Pinterest. Every other way you look, you will find a person using either of the platforms.
So break the myth! If you have an excellent online and social media presence, then you are on your way to success.
Remember - Your Audience is on Social Media, but You Have to Wisely Choose the Right Platform to Connect with ‘Your Audience’.
A strong social media presence builds brand trust, brand engagement, and brand reputation!
Myth 2 - Getting Followers through Shady Ways Can Give You Success!
If you have a thought that more followers equals more success, then you should think twice before even involving yourself in shady ways to increase followers overnight! Yes, you can do it, but it will help you with nothing, until and unless you have a great service/product or something too valuable to offer.
Your Service/Product, Your Technique to Build Engagement and Trust in Your Followers Guarantee You to Get SUCCESS!
Instagram may ban your account for practising this dishonest way. Yes, every account has some fake followers, but if you have a higher number of fake followers, then your account might get banned. Having organic followers should be your focus; this will take you closer to better sales, better engagement, and make a brand reputation.
Myth 3 - Just have Social Media Presence and You Will Earn Good Returns!
“Having a social media presence, and leaving everything for the best, as it happens on its own!” - This myth is the persistent one, and it needs to debunk faster.
Yes, you can get good returns via social media presence, but it does require efforts, constant posting, building an outstanding campaign, etc., to prosper and earn good returns.
You have to continuously engage your potential customers, and analyse and accordingly update the post and the offer to make a maximum sale. The most important perk that social media platforms offer is tracking, and you can know who engages with your post the most, who looks at your ad and engages into buying something from you, everything on social media platforms.
MYTH 4 - No Investment Required on Social Media!
Yes, social media is free for creating an account, but marketing requires money! For instance, if you wish to run an ad or a paid social media campaign, then you need to pay a fee. But this is all advantageous, as you can make it target specific and reach the right audience, which in turn gets you sales, engagement, and likes.
You can also track the progress and accordingly change the campaign for more specific targeted marketing.
MYTH 5 - You Need to Be On Every Social Media Platform!
Yes, I don’t oppose this, but it should be in a strategic way. If you are a business owner or a startup owner, then you have to start with a more focused social media marketing strategy and direct your entire workforce to work on that. Instead of focusing and aiming everywhere, you should focus on one channel and build your strong presence and then move to other social media platforms. This strategy will save time, resources, and even earn you a great connection with the audience.
MYTH 6 - #Hashtag #Everything #It #Is #Important !
It is yet another myth that has made social media platforms, from Instagram, Facebook to Twitter, people have gone crazy using hashtags aimlessly. Overstuffing hashtags leads to degrading the post, and this shouldn’t happen.
We have previously written all about HASHTAGS that you can read to know how to use hashtags in your post intelligently.
MYTH 7 - Social Media is Just for Young Audience!
NO, a big NOO! Social media is not just youth-centric now, the audience is extended to more age groups, and you should focus on creating posts and ad campaigns, keeping them also in mind. Your content, your approach should take everyone into consideration as now social media is as social as its name!
These were the top myths about social media marketing that we’ve researched and debunked! What is your myth about social media marketing, comment and let us know. Also, I will be sharing the myths related to different platforms (Facebook, Instagram, Pinterest) in the upcoming blog, so stay tuned.
Leave the Myths Behind, Step into the Real World of Social Media Marketing!
Also, not to forget -
If you are eager to learn any of these techniques or the entire marketing or how to please your customer, irrespective of your business size or genre, then enrol in the digital marketing courses at the Orionators School of Learning – Asia’s fastest-growing digital marketing training institute. We dig deep into the different modules. Join us and know the basics, tips, and tricks to all the modules, including social media marketing, search engine optimisation, affiliate marketing, and website design and development!
Hey, don’t forget to look at our online short courses range! Learn skills and get ahead of the race.
They are just for INR 499/- and thoroughly curated for you!
Upcoming Batches
- Online Batches
- Offline Batches
OFFLINE BATCH DETAILS 01
- Date: January 09 2021
- Timings: 10:00 am to 12:00 pm (Mon to Fri)
- Duration: 3-4 Months
- Batch type: Offline
OFFLINE BATCH DETAILS 02
- Date: January 15 2021
- Timings: 3:00 pm to 5:00 pm (Mon to Fri)
- Duration: 3-4 Months
- Batch type: Offline
OFFLINE BATCH DETAILS 03
- Date: January 25 2021
- Timings: 12:00 pm to 02:00 pm (Mon to Fri)
- Duration: 3-4 Months
- Batch type: Offline
ONLINE BATCH DETAILS 01
- Date: 9th January
- Timings: 7:00 pm to 9:00 pm (Mon to Fri)
- Duration: 3-4 Months
- Batch type: Online
ONLINE BATCH DETAILS 02
- Date: 15th January
- Timings: 7:00 pm to 9:00 pm (Mon to Fri)
- Duration: 3-4 Months
- Batch type: Online
ONLINE BATCH DETAILS 03
- Date: 25th January
- Timings: 7:00 pm to 9:00 pm (Mon to Fri)
- Duration: 3-4 Months
- Batch type: Online
Hear it from our proud students

Divya Talreja
I got to know about Orionators School of learning through Instagram and being impressed by what they were offering, I went on for trying the course. I completed my digital marketing training last month and it was the best investment I have ever made. This certified digital marketing course really helped me to get a good job. Trust me, the practical knowledge and the skills given, helped me get through the interviews. They are complete package – Good classrooms, amazing trainers, and amazing hands-on practice on live projects.

Gaurav Kataria
As they claim that they are first agency based training center, trust me, they are the best. I was guided really well about the 32 modules in digital marketing course, the trainers are really good and guides really well. I got to work on my website and bring it to a good ranking. In all, best digital marketing institute in Udaipur.

Saloni Purbia
My experience at Orionators School of Learning was amazing! They guided me through the 32 different modules of digital marketing which I wasn’t even aware of. The Digital marketing internship was satisfactory and the trainers were highly professional. I mastered my social media marketing skills perfectly on live projects. I would highly recommend this SEO training in Udaipur!

Shelendra Sukhwal
Orionators has given me a chance to study SEO, SMM, and Inbound Marketing courses, and they have taught me in best possible way. Class room teaching, one on one interacting with faculty, small classes and focused attention given to each candidate is what one needs! Your performance will be tested Digital marketing internship and you will job ready by the end of the course

Shivani Acharya
The trainers are well qualified, notes are great. The knowledge imparted regarding digital marketing strategies is according to developments in digital world. There is no bar in doubt handling sessions. It was a great decision to join one of the top online digital marketing courses at Orionators.

Abhishek Tailor
I rate Orionators high on their digital marketing course with certificate because of the quality teaching they provide, as well as the environment they have set-up for students. They made the entire drill so easy for me that now I can work on projects by my own through the learnings. I have gained in-depth knowledge in digital marketing concepts and that too at very affordable fee. Thank you! You are the best digital marketing course in Udaipur."
Find it interesting? Let's Begin.. Sign Up To Get Course Curriculum!
Your Digital Education Corner

Types of video content to master in 2021
Videos have been around from a long, long time! Bu
read more...



10 Essential Digital Marketing Concepts You Must Know!
Digital marketing is vast, and if you miss out on
read more...
UPDATE – Instagram Adds Shopping Tags In Reels
Instagram has always been in the news for making d
read more...
Not Content, Interactive Content Is The King!
We have all been told how content is important, ho
read more...
7 Types Of Logo Every Beginner Must Know
You are all set with your plan to launch your bran
read more...
4 Steps To Create A Successful Social Media Campaign!
Whether you are looking for a way to increase the
read more...
5 FREE Instagram Analytics Tools You Need To Know
It is all about Instagram nowadays, from an 18-yea
read more...
Content Creators Here’s A Great Tool For You – Instagram Guides!
Instagram recently launched a new feature called I
read more...

Everything You Need To Know About Google Knowledge Panel!
If you are unaware of the Google Knowledge Panel,
read more...
Know What The Buzz Is All About – WhatsApp Marketing
What is the first thing that you do after getting
read more...
Know Why Negative Reviews Are Important For Your Brand!
Here is a question for you – What will you d
read more...
5 Skills You Need To Become A Successful Content Writer | Let’s Begin
Your words are your power! You have to explore the
read more...
6 Reasons Why Guest Blogging is Important!
Starting with the common question that comes to ev
read more...
Create Ads that Get You Money | Let’s Begin
The road to success of Ads is always under constru
read more...
5 Tips that Will Help You Build A Company At the Age of 16!
Some are easy, some are creative, some are ambitio
read more...
Focus on the 5 P’s of Social Media for your Brand!
What makes a brand? Audience? Audiences have the e
read more...