7 Proven Viral Marketing Techniques to Make you Popular Overnight
Nothing is as effective and efficient as viral marketing to get the brand message across the horizons amidst the audience. The idea to inspire others with the brand message and also drive immense organic traffic to your website or increase the number of likes, shares, and subscribers, is simply amazing. And, so, we will now be concentrating on how your viral marketing work is made easy with some techniques.
Okay, before we begin, if you have read about viral marketing in the previous blog, you might be thinking -
- It is an impossible thing to get viral with just a brand message or a storyline?
- And, also you think it requires spending thousands and also requires a lot of time to create an amazing viral marketing script or content?
- It would also require a lot of luck?
All confused? Well, I am here to clear it all right away!
To put it crystal clear - It won’t be a case if you brush your skills very well, and let’s face it if you don’t try it how would you ever know where you are going wrong?
It is observed that a successful viral marketing campaign can have 500-1000 times more impact than a non-viral one!
And, I don’t think you would like to miss out on the benefits of viral marketing after reading this.
It is easy as it seems, find an idea and start working!
But, today we will know about how to find and plan the idea! Let’s begin -
01. Target appropriate channel and audience:
Good research equals the best implementation! Before you even start to plan out the viral marketing campaign or any viral marketing content, it is super-important that you find out these two things -
- Who is your target audience?
- Where your target audience is?
If you don’t deliver the right message to the right audience, it is never going to create interest among the masses and they wouldn’t share it. And, for this, you have to find the best audience for yourself, this will also help you to find the channel on which the age group is active.
For instance, if your target audience is youngsters then it might be the best idea to launch your viral marketing campaign or content on platforms where they are the most active, which is, Instagram.
Instagram use is far higher among 18-24-year-olds, which is, 75%!
See, this way you can aim at the right ones at the right place so that the viral marketing tactic hits the right spot. This technique doesn’t require much time and also no cost!
02. Step into the video world:
People want to see more videos!
Videos are the best way to directly talk to your audience! It evokes emotions and also creates an invisible connection between the brand and the audience. Video viral marketing is the best way one can achieve massive success.
And, the research study shows how important it has become in 2020 to adhere to video viral marketing.
A great video viral marketing can make your viewers engage in your product or service! You can post or upload the video on YouTube and share it with your friends or put it up on the social media page story. This way you can get amazing engagement.
Make sure the video script is highly engaging and relates to your target audience’s problems or addresses their pain points.
Eventually, if the video becomes popular, it can be shared all over the different pages.
How Does a Video go Viral?
- They gather an online chatter! Your audience will be actively reacting, liking, commenting, and sharing it with all of their friends and families.
- Reaches every platform! Be it LinkedIn, Twitter or Instagram, video viral marketing campaign goes everywhere.
Moreover, if your video is really interesting then people will use your videos in their blogs, and related websites. Ensure the thumbnail is interesting, the story is not all about the product, it should be connecting in either an emotional way or fun way, it should be memorable and easy to understand.
03. Do something unexpected:
Okay if I post a TikTok featuring me in this blog, out of context in the middle of me explaining the viral marketing techniques, would you like it?
Well, why not if it’s interesting?
But, it will shock you, right? It will make you go ‘Woaahh..’ what just happened! You will even share it with your friends and show them what craziness is this!
This is what you can do for your business right? If you want people to notice your viral marketing step then all you need to do is something different, something unique or unexpected. People would love to share it if it’s unique and they can learn something different from it. You can make tutorials of things that no one bothers about, viral marketing is not just fun and creative, it can be knowledgeable.
Do you remember the ICE BUCKET challenge?
In 2014, the ALS Association launched this challenge which went viral in seconds! Justin Beiber, Oprah Winfrey, and even Bill Gates, everyone took a part in it. It was an effort or marketing tactic to raise funds and awareness for ALS research.
The campaign raised more than $220 Million worldwide! It was crazy people kept on doing it.
Learning - They did something unexpected, plus they looked beyond their target audience!
04. Offer something for FREE:
Who doesn’t love something for free? We even get excited about that kinder joy gift! Right?
So, why not use that in viral marketing. This technique renders amazing engagement.
Most viral marketing programs offer something valuable like a product or service for free! This is to attract attention. By giving something away you would not gain profit but if you can get and attract the people attraction for once, it will be profitable soon.
Did you ask how?
- Free attracts visitors like no word! The eyes find the word first and once being impressed by the free stuff, people move to see the other services/products you are selling. This increases their desire to buy the product or the service.
- It brings sales opportunities, valuable email addresses, and amazing advertising revenue.
It won’t hurt to pay once to get more in the future!
People are constantly looking for reasons to buy stuff from your eCommerce store. In this situation, you can create a buzz by viral marketing campaign that showcases words like FREE, Buy 1 Get 1 and other offers that drive a buzz-wave amidst the crowd. Once you gain trust through a viral marketing campaign then you can sell your products to earn benefits.
05. Create emotional appeal:
Viral marketing can’t make an impact until and unless it has got an emotional appeal! I have mentioned in the points above too that creating an emotional connection can drive more sharing, and likes. This is the most amazing viral marketing technique. Love, hate, fun or something genius, use emotions to connect to your target audience.
06. Enable share, like and download feature:
If your content is a click away to share, then it will be shared, if it is difficult people won’t try to download, share or like the videos. Share your content or message easily with your target audience, and allow people to use your content to embed in their websites or blogs, and also your content is easily downloadable.
07. Don’t make an advertisement:
This is the biggest turn-off! Yes, if you advertise your product or service directly to the audience, they are never going to connect to it. It is important that you forget about your product, your service, your brand and focus on creating content that evokes emotions. Your business viral marketing campaign should be interesting and emotional rather than just a brand focal point.
These above-mentioned viral marketing techniques will make sure that you don’t go wrong with your first viral marketing campaign or content. Learn digital marketing course at the Orionators School of Learning – Asia’s fastest-growing digital marketing training institute. Get into the nitty-gritty of the different modules. Join us and know the tips and tricks to all the modules including social media marketing, search engine optimization, affiliate marketing, and website design and development!
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