7 Effective Tips for Instagram Marketing

7 Effective Tips for Instagram Marketing | Improve your Skills for Better Engagement

Do you think that you are doing everything to create a fuzz on Instagram with your marketer skills but nothing helps?

Well, then you might be missing on some of the best and smart tips for getting your ‘Instagram marketing’ game on!

More than 75% of marketers will be using Instagram!

And, it is no wonder, because this platform has around a billion monthly active users and 849 million advertising audience.

We at Orionators School of learning want people to not only attain proper and perfect knowledge of the digital marketing skills through the course and the module division. But we also want everyone to be the ‘masters of digital marketing’.

So here we are again with the best tips and tricks so that you don’t lag behind!

Before that, for the new ones, let me just brief out what is Instagram marketing?

“It is a way to connect to your target audiences and also a place to market their products or offerings. Moreover, it can be used in multiple ways like engaging the audience through interesting campaigns, a place to find the best talent for recruitment, and also show off their products”.

Let’s begin with the tips!

  1. Use a business account:

If you are still working on your personal account, then it is time to shift to the business account.

Why? You ask?

Well, a business account opens up features that are not accessible through a personal account. There are the following features:

  • Instagram insights.
  • Instagram shopping.
  • Contact information and a CTA button on your profile.
  • Instagram ads.

How to convert a personal account to a business account?

  • Go to Instagram settings.
  • Tap “Switch to business account”.
  • Instagram will ask you to link it to your Facebook business page. (Note- You should have admin access to your Facebook page.)
  • Now select the category for your Business account. For instance, Sports & Recreation, personal blog, Health/beauty, etc.
  • Fill out all the contact details or edit/remove details that you don’t wish to show.
  • Tap done.

convert a personal account to a business account

  1. Define your goals:

You cannot be clear about driving what you wish to if you aren't clear about your goals. To be clear about what you wish to build, get yourself clear. Ask yourself the following questions –

  • Are you looking to increase your sales?
  • Are you looking for engagement?
  • Are you looking for brand awareness?
  • Are you seeking to establish your brand as an industry leader?
  • Or simply, make sales?

Find the goals. It is very important to be clear and concise about what you seek from Instagram marketing, this, in turn, helps to create a plan or strategize perfectly.

Define your goals

  1. Have a look at the Instagram Demographics:

Who’s on Instagram? Prior research can help you find out who is the most active on this platform? And who you can best reach using Instagram marketing?

This is the best platform to spot your target audience! For instance, you can know - the most active Instagrammers age range, and regional audience.

Don’t limit yourself to just an age group, instead, try defining your target market entirely. So, you can create wholesome content that is creative enough to create an impact on your target audience.

  1. Create a profile that is up to the mark:

‘Your Bio’ will create the impact! So, go create a 150 words Bio defining your brand and give your audience a reason to follow you.

Optimize your business account to have the best benefit of Instagram marketing.

  • Name that is easy and catchy! Make sure it is only 30 characters.
  • Username should be searched easily. It should be up to 30 characters.
  • Instagram allows only one clickable link. So, include a clickable URL, and you can even change it if you are showcasing something different about your brand in the campaign and wish to drive traffic to the targeted landing page.
  • Include contact details.
  • CTA’s are crucial! Give a good CTA that lets your audience know what to do if they like any product.
  1. A Good Profile photo:

No need to think much about it! If you wish to create awareness about your brand amidst the targeted audience, use your LOGO as profile picture.

The dimension criteria are 110*100 pixels, cropped to a circle with 110-pixel diameter. Make sure the logo is not blurred and also stays within the circle's boundary.

Zoom in to see if everything is OKAY and then continue with profile picture upload.

  1. Create an effective profile:

As of now, you have decided what category your brand is in! Now, strategize how would you make and post things in the same pattern to create a beautiful profile.

“Your profile should look consistent in every way”.

This is just to make your followers recognize that it is your post! Create an impact, use similar orientation, colors, and aesthetics that define your brand. For instance, some of the brands go for using the same color combination as there logo.

No matter what you do, make it perfect, engaging and unique.

  1. Post with great captions:

It is not important to post regularly, take intervals but create engaging content to drive more people to your brand. Go for creating contests, engaging posts, quote oriented or simple post showcasing your products perfectly.

This is the best Instagram marketing skills that would give you the required spotlight! Use relevant hashtags and relevant captions to get more traffic and engagement.

The more people repost your content, the more popularity you gain!

Get on and get started with Instagram marketing. Jotted above are some of the best basic tips and tricks to get started with marketing on Instagram. Learn the best digital marketing course in Udaipur at the Orionators School of Learning – Asia's fastest-growing digital marketing school and learn about the nitty-gritty of the different modules including the Instagram marketing course. Join us and know the tips and tricks to rank your websites and drive traffic to your site.

While you are here, don't forget to subscribe to our youtube channel - https://www.youtube.com/channel/UCxbALK2eW79FbxshDLJG-CA f for your daily dose of digital marketing!

You can go over other modules of Digital marketing too –

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