7 Best SEO Tips To Follow In 2021

7 Best SEO Tips To Follow In 2021

I came across this joke - 

7 Best SEO Tips To Follow In 2021

Image - Source

Yes, that is how you actually unnoticed when your website doesn’t rank on the first page of the search engine. Your website is invisible to your customer, and this leads to less engagement, less traffic, and most importantly, lesser sales. 

According to HubSpot, 75% of searchers never go past the first page of search results!

And, this is the reason why SEO tactics have to be improvised and have to be made better and better for quality results. Starting from the basics of SEO to learning the strategies, everything is important in SEO, and all-together it can make your website rank on page 1. 

So, this coming year, join hands with the best SEO tips that will increase your website visibility. 

Let’s Begin -

01. Create content that suits:

No matter what, your content should solve the problem of the audience. Search intent or the user intent is the purpose by which a user searches a query on the search engine. And, according to the ‘User intent’, Google shows the result. 

For instance, if you search for a recipe, then Google will show the same; that is, it will be blogs or DIY videos. While if you search for something that you want to buy with the keyword including ‘Buy’, then it will showcase the e-commerce sites from where you can buy. 

SEO TIP - Write content keeping in mind the objective of the user intent!

Think what and how will your user search for the keywords that can bring them to your website. For instance, what are the SEO best practices, here the user is searching for some SEO tips, and you have to provide the same with the content. 

Study your audience, and write the best content. 

02. Pay attention to title tag and meta description:

So, what are title tags and meta descriptions?

Title tag -

It is an HTML element that specifies the title of a web page. These are displayed on the search engine result page (SERPs) as the clickable headline for a given result. Not only this, these are crucial for usability, SEO, and social sharing. So, make sure that the title tag is concise, crisp, and to the point according to the web page. 

Some of the best practices to write title tags -

Before you add the title tag in the HTML, go through the following points -

  • The title tag must be unique for each page. 
  • Keep it short and to the point; most importantly it should be click-worthy not a click-bait. 
  • Avoid generic and vague titles. 
  • Use sentence case or title case. 
  • Go hand-in-hand with the user intent. 
  • Keyword optimized. It should include the target keyword. Don’t stuff unnecessarily, and the title tag should make sense. 
  • The limit is 60 characters!

Meta Description -

It is a brief of what a web page includes, that is, a meta description is a summary of a page in SERPs and it is displayed below the title tag. It is like a pitch that will convince the audience that they have reached the right link for their searched query. 

Some of the best practices for writing meta-description -

  • Each web page must have a unique meta description. 
  • Include the keywords! They are necessary. Make sure you use the primary keywords. 
  • Make sure the meta description is understandable by the audience and also solves the intent of the search. 
  • It is a summary, don’t go overboard with extra detailing; simply mention the pointers that you have used in your webpage, or what it is about. 

03. Optimized images:

We are going to enter 2021 and let’s face it; we are more impressed by the images used in the site rather than the content. Images play an essential role in enhancing the visitor’s experience.

Make sure you use the right images in your blog posts, product pages, and also throughout your website.  The next step is to make it SEO optimized, so follow the pointers as mentioned below -

  • Best image format:

JPEG, PNG, or WebP, the format that doesn’t harm your website loading time is the one that you must go for. You can compress your images and then upload for better performance. 

  • Alt Text Image:

It is important that your user knows and understands the images on your site, and for this, you have to follow the Alt+Text image process. It will improve web accessibility and provide the user to understand everything better. Tip - Use rich content that includes the keyword in the context of the picture. 

04. Strategic internal linking:

Internal links are the links that link one page to another. These links are the ones that go from one page on a domain to a different page on the same domain. These links provide a great experience to the user. 

Why is strategic internal linking important?

  • Allows Google to better understand the content on your pages. 
  • It can boost your ranking when used in a proper way. 
  • Moreover, a great user-experience to the visitor as they can jump from one page to another seamlessly. 

The best way to use this is to add internal links from the main page or the top-ranking pages! 

05. Make your website visually appealing and also fast:

If your website opens up in a minute, then you have already lost many visitors in the first 5 seconds. Yes! The page speed of your website determines how long the visitor will stay. If it is amazing, then he/she will scroll more, view more products/services. 

Other things that make the website visually appealing and provide a good user experience are -

  • Subheadings - A continuous paragraph will make you lose another visitor. Make proper use of subheadings - H1, H2, H3. This way, Google also considers your content to be readable and bring you to the audience. 
  • Use images, videos, gifs, screenshots, whatever it takes to make the webpage interesting and engaging. (ONLY WHERE IT IS NECESSARY!)
  • White space between paragraphs and proper alignment will grab the attention of the users. 

06. Keywords in the URL:

URLs are the building blocks, so never ignore them. To create the best URL, make sure that it solves the user intent and also includes keywords. For an amazing URL that makes you rank, use keyword-rich URLs, i.e., always include your target keywords in the URL!

07. Backlinks:

Backlinks are still considered by Google to rank your webpage. Make sure there are maximum backlinks, which will resultantly increase your chances of ranking on the 1st page of search results. 

Only allow authoritative backlinks! 

Quality backlinks should be your focus. Try and spy into your competitors and look deep into their backlinks; this will help you to create yours. There are various tools to do this, like the SEMrush. 

So, this was all in the 7 best SEO tips to follow in 2021. I hope it helps! If you are eager to learn the following concepts or the entire digital marketing, then we at the Orionators School of Learning – Asia’s fastest-growing digital marketing training institute give a full-fledged course to make you a professional. We dig deep into the 36 different modules of digital marketing that also includes graphic designing. Join us and know the basics, tips, and tricks to all the modules, including social media marketing, search engine optimization, affiliate marketing, and website design and development!

Hey, don’t forget to look at our online short courses range! Learn skills and get ahead of the race. 

They are just for INR 25,000/- and thoroughly curated for you!

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