5 steps for a successful website design

Key Elements that Help in Creating an Attractive UX/UI for a Website

Creating a website that renders fluent user experience, with an improved appearance of the web pages is the key that can win the heart of the site visitors. And to get these features installed on your website, you need to invest a good amount of time on planning both UX (User Experience design) and UI (User Interface design) of your website. Neither of the two can be overlooked and to support this, there is a quote stated by an expert Helga Moreno: 

Something that looks great but is difficult to use is exemplary of great UI and poor UX. While    something very usable that looks terrible is exemplary of great UX and poor UI” 

Whenever we scroll through a website, whatever we experience as a user is a result of conglomeration in efforts of a UX and UI designer. So, the better the user experience of your website, the longer they tend to stay and the higher are their chances of visiting back again. To add the elements that make your website interactive, following are the 5-S of UX planning that takes your website from abstract stage to the concrete stage:

1. Strategy

5 steps for a successful website design

This phase acts as a foundation for all the upcoming phases of the UX designing, thereby making it even more imperative. For this, UX designer needs to put his feet into the shoes of a user and think from their perspective. You may have to ask a few questions to yourself, like, what is the need for creating this website? How will it be used? Who all will be using it? Why will they use it? etc. 

You may interview users or stakeholders, study the available market analysis of your probable competitors and try to visualize the effect of your product/service on the life of users to get an aid in devising a foolproof strategy. If the strategy is not planned correctly, then all the following phases will have high chances of ending up as a waste of time.

2. Scope

5 steps for a successful website design

This phase of planning identifies what will be the features and content. This is basically the phase where the requirement analysis, done in the previous phase, gets aligned with the goals. There are the following two key divisions that are taken care in this segment:

a) Functional requirements

It has a detailed description of the “feature set” of the product, wherein, there is detailed information about how various features will be interrelated to each other. For example, deciding on what all devices your website will be functional on.

b) Content requirements

This is a description of various content elements that will be required. For example, planning on what all platforms your blogs from the website will be connected. You have to get an idea of how much content (text, audio and video) will be needed on your website. 

In simple language, the content requirement is like having lyrics of the song and functional requirement is like having a media player to play that song. 

3. Structure

As the name suggests, this phase is all about getting an idea of how our website will interact with the user. We will try to figure out how our system will behave to users’ various actions. Use cases are created to make the workflow transparent so that one can identify the logical pitfalls. 

The structure phase is split into two components:

a) Interactive design 

This defines how a user will interact with the website and how will the system responds to their interaction. With the help of good interaction design, you make sure your user gets informed for any state change and avoid any error page from occurring.

b) Information architecture

This defines how content will be arranged, organized so as to make it attractive and convenient for the user. Make sure your information architecture must have rightly arranged priorities and flexibility that makes development easy for the developer as well as appropriate for the audience.

4. Skeleton:

5 steps for a successful website design

This stage comprises making the architectural model of your website, on the basis of the information and analysis gathered so far. Here you will be able to get a clearer picture of how your website will look. This displays how your user goes through the information displayed on the website. 

Wireframes are designed to create a visual format of your website including the data flow diagrams, navigation design and information flow. A good skeleton must a visual form of all the web pages of the website. It must answer how interactions will take place, how users will travel from page to page, etc. 

5. Surface:

The surface is the final image of the web page that has a correct placement of text and images as preferred by the user. Here comes the UI designing phase. After the entire software requirement specification is gathered, it is the time to bring it to life. Here visual appeal of the web page is taken care of. 

Big typography, responsive design, interactive infographics and pictures and big visuals are the trends that go well with the users nowadays. So, after you reach this phase, 1-2 PSD mockups are created and eventually the most optimized and attractive one is chosen. 

With this 5-S plan, you can smartly design your website UI/UX plan, without having to face recursive testing and retesting phases. To get a more in-depth knowledge of how to make an effective UI/UX planning, join Orionators School Of Learning. 

Orionators School Of Learning is Asia’s fastest growing digital marketing school that can help you know the A B C of digital marketing. Join us to know the magic tricks that can help you rank atop by guiding you to drive your diligently created data in the right way.

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