Beginner’s Guide to Landing Pages

The Beginner’s Guide to Landing Pages | The Secret Weapon for Digital Marketing

Landing pages are a super-important part of any digital marketing effort!

It is that superweapon that generates amazing new leads!

No, we aren’t kidding!

Maybe you have heard about landing pages, but are not sure what it truly is! So, if you’ve conflicts in your mind that what is landing page? 

Then, relax, we are here to back you up with the basics! In this blog, we will discuss the following things that will clear you about the fundamentals of landing pages -

  • What is a landing page?
  • How it is different from other pages?
  • How do they work?
  • Why use landing pages?

Let’s begin with ‘What is a landing page?’

A landing page is simply a page on your website that is designed to convert visitors into leads! It is different from other pages and is designed upto point so that you can target the right audience. Basically, it is a page you land on after clicking a link, be it on the same website or from any other website. 

landing page

To be quoted - “A landing page is a webpage that is created specifically for the purpose of a marketing or advertising campaign. It is where the visitor lands when they click on a Google AdWords ad or a marketing ad.”

All of this is because of a single-focused objective, i.e., Call to Action!

How is a landing page different from other pages?

  • It has a format that captures visitor’s information in exchange for an offer.
  • It helps you convert the visitors into leads through the CTA’s. It has a form used to convert visitors into leads so it is different from other pages in purpose. 

“In all, landing pages are simple with no distraction!”

homepage VS. landing pages

They are not for general use, and do not look like the web pages! They can be on the same domain but landing pages are built to drive traffic for a specific marketing campaign. 

So, no distractions, no other options, simply a page with the intent of focusing on the right customers for anything that leads to generating traffic and also generate leads through a CTA. It can be a sign-up process. 

How does landing page work?

Wonder how these amazing pages work to drive everyone to your website and generate leads? Read it below and get close to the working of a landing page -

  1. A visitor sees a call-to-action and ends up on a landing page which has a form. 
  2. The visitor fills the form fields and it is stored on the lead database. This is where the visitor is converted into a lead.
  3. You can then market to the lead based on what you know about them. 
  4. Additionally, if you use a marketing automation tool like HubSpot then you’ll able to see what offer they got converted on when they converted and other interactions they had with your website. This helps you to improvise the marketing tricks and also allows you to support this lead in a more targeted way. 

These leads are more likely to become a marketing qualified lead! So, they move faster through the marketing funnel and in turn generate good revenue.

Why use landing pages for your Digital Marketing Campaign?

As of now, you might be wondering, why to use landing pages for any marketing campaign or ads? Why create a separate, distinct page that web visitors will be redirected to when they click on the CTAs? You might be thinking that you can get away while not using them, but I am here to back you up with the benefits that shouldn’t be missed. 

For first, understand this - The landing page is an indispensable part of digital marketing, and specifically for your lead generation.

Read the reasons that you must consider -

  • Generate leads:
    We all have a single objective for our website - “Generate good traffic and to convert visitors into leads.” Right?Landing pages play a crucial role in helping you attain both! Studies and researches have shown that marketers capture leads at a higher rate by sending the visitor to a dedicated landing page rather than getting them on the home page. It is the simplest, most effective way to generate more leads!
  • Collect prospects data:
    The main idea of the landing page creation is that your visitors must give you the information in order to access an offer. On the landing page, visitors fill up forms such as a signup form, you get all the demographic information and contact information through it.  And, of course, it will help you generate leads.Through this information, you can more effectively target their needs, desires and pain points! Plus, it is helpful for the sales team as they can have a more valuable and sorted conversation with the visitor and convert them into sales.
  • Offer clarity and purpose to the visitors:
    Unlike the homepage, landing pages are away from unnecessary distractions and are on point. The length of the landing page is one page and they are highly focused and clear. It is simple, if you want your visitor to take a specific action, then your content should encircle just around it. The CTAs ensure that they give you valuable information and also it sorts their needs.  You can make them sign up, or to download a document or tell them to contact you.

Landing pages are the secret to digital marketing and one should definitely try their hands on it! It is an effective way to generate more leads and get good business growth. If you are ready to get an insight into how to make a good landing page or you wish to learn more about it, then learn digital marketing course at the Orionators School of Learning – Asia’s fastest-growing digital marketing school. Get into the nitty-gritty of the different modules. Join us and know the tips and tricks to rank your websites and drive traffic to your site.

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