7 Point SEO Checklist for your New Website

Roadmap for the SEO Professional to Follow for a New Website

Every entrepreneur wants to take their business online, reason being the unlimited perks and high Return on Investment. Most marketers are looking forward to focus on starting their website to be able to target the greater audience in a more scalable and effective way. They want to impress people and make them friendly to their brand.  No doubt, a good design and high quality products and services do play a major role in building that bond. But, what if they never get to know about your premium products and services and never reach your nicely designed website?

At this point, SEO takes the charge! When you launch a new website, you have a great opportunity to drive un-opinionated high traffic aka organic traffic. But to get that traffic’s attention is not that easy, it calls for a few main steps to be taken care of regarding the SEO part. Let us see what those are:

1. Domain name and Service Provider: Choose wisely

One thing that you can never go back in time and undo, is selecting a domain name that fits your idea of business. This is because Domain names are one of the most crucial ranking factors that help search engines recognize what your site is all about. So, choose a domain name that is easy, relevant and easy to rank. People generally try to force and fit their primary keyword into the name and end up making things like www.bread-and-butter-for-breakfast.com instead of choosing the decent name like www.Bread-fast.com. You can use various tools that help in brainstorming a perfect domain name, also suggesting the available names.

Also, choose a web hosting provider that delivers constant loading speed and never lets Google skip your site whenever a search query rises.

2. Loading speed is of paramount importance

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In this era, speed is something that can definitely not be compromised. A fast loading site helps retain visitors and reduces the bounce-offs. Recent study revealed that Google keeps those sites, which load in less than 8 seconds, on the topmost priority. It was also found that all the mobile site visitors leave the page if loading time exceeds 4 seconds and thus making the bounce off rate as bad as 113%.

So keep the number of elements on the page as minimum as possible, to reduce the load time and increase the conversion rates. There is also Google’s free site that helps you calculate your site’s loading time, try and find out to reduce the chances of missing on your potential clients.

3. Perform Keyword Research:

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Keyword research is like the home-work that must be done in order to have a great SEO. You need to have a clear idea of the primary terms and keywords that are the most proximal to your subject and are searched most often.  There are a lot of SEO tools that provide keyword suggestions ideal for your subject area. You can use a number of SEO tools like keyword planner for free to get long tail and short tail keywords.

4. Optimize all pages URL:

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Every page’s URL must be customized, and must be easy to remember. Also, use the target keyword in it, as a bonus.

The site architecture should be well planned and must have a structure for your URLs that provide the visitor about the information of their position on the site.

5. Unique Meta Description:

Although meta descriptions do not directly influence the ranking, but they do play a considerable role. When a person sees your web page, they instantly get to see your metadata under the page title, and if the terms there match the keywords you searched, then they pay attention to your result.

Therefore, it is important to have relevant meta description that also incorporates the primary keywords.

6. Submit your Sitemap to Google:

We all know Google bots crawl each and every page on the internet before they are shown on the search engine results page. So, you must submit your sitemap to Google which informs Google that you exist and helps it to go through your site like wisely. For this, it is also very important to have your site’s architecture clear in your mind. It must always be a pyramid, in which only the primary pages must be given the topmost priority and then the further interlinked pages.  

7. Keep SEO future plan ready:

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If all the above 6 things are in place, then be sure about this step as well. SEO is a long-term and a never ending process. If you wish to be seen in the Search Engine Results Page, you have to put in some real deal of effort in optimizing the keywords that work for you.

So plan your SEO sooner than later and hire skilled SEO professionals who are friendly with search engines. So plan what will be good for your website in the long run. So plan what will be good for your website in the long run.  Responsive design and dynamic serving methods go hand-in-hand, so take care of your SEO.

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