Know the Latest Update in Twitter Algorithm

Know the Latest Update in Twitter Algorithm

Twitter users experienced something different on Twitter! It was the ample number of ads showing in the feed. 

Yes, Twitter is testing, experimenting, deploying changes to the advertising experience, while also keeping the principles, standards of a high-quality experience of Twiter, intact. They are constantly innovating and testing, and this time they have taken a sweet turn towards the ads.

Twitter Algorithm

Twitter Started Pushing More Ads into Feeds to Improve the Responsiveness of Algorithm!

Do you know this - 

As only a few of the business sectors were in operation during the COVID-19 pandemic lockdown and no sports, no events were held, the impact was major in terms of economy, in terms of the entertainment industry, and everything in whole. 

Not only the industries but even Twitter saw a drop and felt the impact! So, it is likely that to up its ad load to generate more revenue. It helps to capitalize on increased usage amid the pandemic. 

 Responsiveness of Algorithm

Twitter is probably looking out to capitalize on this, which, for consumers is beneficial. It is the best way to promote tweets in-stream, and for advertisers, it is the best opportunity to boost exposure to the Twitter Audience. 

If it turns out to be the best experiment, you can bet that Twitter will look to maintain the ads load, it will help to maximize revenue potential. Also, in addition to this, Twitter has also highlighted a recent update to its algorithm process, which will let you see more relevant trends and it will be entirely based on your searches, what you saw, and your behavior. 

As explained by Twitter:

"In the default configuration, a Twitter user's home timeline will show the top Tweets first. The system that picks the top Tweets uses a machine learning model to predict what Tweets you will be most interested in [based on your activity]. The model learns how to make these predictions via training, however, since user interest is constantly changing, this model must be updated regularly. In a recent effort, we have successfully reduced the time to refresh this model from 7 days to about 1 day via a redesign of our data logging pipeline."

Source - Social Media Today!

digital marketer

This was all about what Twitter is experimenting with the algorithm to provide the best of both worlds, and while also maximizing revenue. 

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