
Here’s How Nykaa Man Exhibited How Content Marketing Matters!
Nykaa man the real age content marketer has always shown how to create interactive campaigns and leverage the unique content to drive more traffic! Nykaa has always been around with its best user-generated content. And, now it has driven an awareness program for the category introduction!
Content marketing on social media platforms is a way to drive immense traffic, build brand credibility, and raise brand awareness. And, this is what Nykaa Man did perfectly with their category awareness program.
The campaign was aimed at establishing men’s community on social media to initiate conversations around men’s grooming!
Also, the campaign had the aim to aware people to buy products from the site. We are going to delve deeper into the campaign and know how they leveraged content marketing with social media marketing to create awareness not only around the brand but also around the men’s grooming category.
With one in three people, or 2.5 Billion active users on social networks or even more, it offers prime opportunity to find, connect, and engage with the audience!
And, this is why social media platforms are the best place to showcase the content creative marketing. It allows the brand to build brand awareness and credibility, influence prospects, and ultimately drive sales.
Social media is the best place to meet target buyers.
Brand Introduction:
Nykaa Man is an online beauty retailer! It offers over 1000 brands and 1,00,000 products owning a lion’s share of the online beauty market at 33%. The intent of social media branding was to create an online men community and subtly introduce them to the vast category. It is a brand of its kind and makes grooming fun and relatable. It shines most amid the men’s grooming products website/application.
Objective of the awareness program:
Nykaa Man is a brand that keeps every men’s grooming essential under one roof, it aimed to be a community that focuses on men, which is its target audience. It wanted to get ahead of the traditional product-centric page, it wanted to be the elite one.
The main objective was to curate a new age page for the ‘guy of today’ who could open up and begin a conversation about personal hygiene, health, grooming, and styling. And, also encourage them to purchase the products.
Challenge:
The major challenge for Nykaa Man was that men aren’t usually into the idea of the grooming page. They prefer more memes, tech content, or informative pages, unlike females. The first step, that is communication was hard to achieve as a lack of awareness about basic grooming products and assuming that they know all about it persisted.
Execution:
- The strategy was to make a content twist! Ditching the old-school ideas of normal branding through pitch-lines, they took a more awareness-based perspective in their content. And, they did it by showcasing usability, and benefits of buying the products.
- The content was curated in a twisted and more spiced way to get more engagement. They included memes, stop-motions, and amazing content copies to get likes, shares, and most importantly drive the entire attention towards sales of the products through influencer marketing.
- Moreover, the content was prepared by taking into account the trends.
- The videos were shot by influencers like Viraj Gehlani, Ankush Bahughana, BeerBiceps.
- The conversations were based on real-life issues like acne, patchy beard, dandruff, body odor, and other issues that everyone experiences. The range was from nutrition tips with a smoothie solution to styling, health, fitness, and most importantly grooming.
- Nykaa Man even mingled the right amount of sexually educative content with products. This eliminated the taboos.
- Regular influencer marketing with videos like health or meme, or even small talks. This drove immense traffic over the website.
- They also established DM space as an accessible Google Search Bar for every Nykaa Man follower.
This post was a creative way to showcase how you can eliminate issues you face like acne with the Nykaa Man product. A creative way to represent the issues as well as the solution in the same creative.
They even got their hands into engagement posts! This is the smartest way to engage people to comment, like, and even share it with their followers to win the prize. They gave a prize worth INR 5,000.
Even this creative was a masterpiece where they displayed a ‘Nykaa Man and a Regular Man’ difference. This directly informed people about the category of men’s grooming essentials.
Results:
- Instagram insights of Nykaa Man’s page was able to gather over 40k followers in just 3 months.
- The engagement was mainly of the targeted audience, that is men. 91% of the male audience was from the metropolitan cities.
- They were also able to attract over 90% of the targeted age group i.e. 18-34 years.
- The organic engagement rate was whopping 25-30%.
- Over 11k comments from the 25k followers were recorded on a single post.
In all, the page growth and consistency were beyond anything! It gained instant success. And, this is the actual power of words.
With this, we learned how the magic of the right words on social media can drive immense traffic and even make people buy products without a forceful urge. If you are unaware of how to write ad copies, or social media content, or any other type of content, then read our blog.
If you are eager to learn any of these techniques or the entire marketing, then learn digital marketing course at the Orionators School of Learning – Asia’s fastest-growing digital marketing institute. We dig deep into the different modules. Join us and know the basics, tips, and tricks to all the modules including social media marketing, search engine optimization, affiliate marketing, and website design and development!
Upcoming Batches
- Online Batches
- Offline Batches
OFFLINE BATCH DETAILS 01
- Date: January 21 2021
- Timings: 12:00 pm to 2:00 pm (Mon to Fri)
- Duration: 2.5 Months
- Batch type: Offline
OFFLINE BATCH DETAILS 02
- Date: February 5 2021
- Timings: 10:00 am to 12:00 pm (Mon to Fri)
- Duration: 2.5 Months
- Batch type: Offline
ONLINE BATCH DETAILS 01
- Date: 24th January
- Timings: 7:00 pm to 9:00 pm (Mon to Fri)
- Duration: 2.5 Months
- Batch type: Online
ONLINE BATCH DETAILS 02
- Date: 10th Feburary
- Timings: 3:00 pm to 5:00 pm (Mon to Fri)
- Duration: 2.5 Months
- Batch type: Online
Hear it from our proud students

Divya Talreja
I got to know about Orionators School of learning through Instagram and being impressed by what they were offering, I went on for trying the course. I completed my digital marketing training last month and it was the best investment I have ever made. This certified digital marketing course really helped me to get a good job. Trust me, the practical knowledge and the skills given, helped me get through the interviews. They are complete package – Good classrooms, amazing trainers, and amazing hands-on practice on live projects.

Gaurav Kataria
As they claim that they are first agency based training center, trust me, they are the best. I was guided really well about the 32 modules in digital marketing course, the trainers are really good and guides really well. I got to work on my website and bring it to a good ranking. In all, best digital marketing institute in Udaipur.

Saloni Purbia
My experience at Orionators School of Learning was amazing! They guided me through the 32 different modules of digital marketing which I wasn’t even aware of. The Digital marketing internship was satisfactory and the trainers were highly professional. I mastered my social media marketing skills perfectly on live projects. I would highly recommend this SEO training in Udaipur!

Shelendra Sukhwal
Orionators has given me a chance to study SEO, SMM, and Inbound Marketing courses, and they have taught me in best possible way. Class room teaching, one on one interacting with faculty, small classes and focused attention given to each candidate is what one needs! Your performance will be tested Digital marketing internship and you will job ready by the end of the course

Shivani Acharya
The trainers are well qualified, notes are great. The knowledge imparted regarding digital marketing strategies is according to developments in digital world. There is no bar in doubt handling sessions. It was a great decision to join one of the top online digital marketing courses at Orionators.

Abhishek Tailor
I rate Orionators high on their digital marketing course with certificate because of the quality teaching they provide, as well as the environment they have set-up for students. They made the entire drill so easy for me that now I can work on projects by my own through the learnings. I have gained in-depth knowledge in digital marketing concepts and that too at very affordable fee. Thank you! You are the best digital marketing course in Udaipur."
Find it interesting? Let's Begin.. Sign Up To Get Course Curriculum!
Your Digital Education Corner

Frequently Asked Questions About Email Marketing Answered!
Email marketing is the most effective marketing ch
read more...
News Alert – Twitter Shares Tips To Improve Ad Approach
Twitter is a great marketing channel, with 330 mil
read more...
7 Simple tips and tricks for Instagram Reels
Millions of people have used TikTok for creating f
read more...
Instagram Stories – The Smart Way To Engage!
Instagram stories for business are like the cherry
read more...
Types of video content to master in 2021
Videos have been around from a long, long time! Bu
read more...



10 Essential Digital Marketing Concepts You Must Know!
Digital marketing is vast, and if you miss out on
read more...
UPDATE – Instagram Adds Shopping Tags In Reels
Instagram has always been in the news for making d
read more...
Not Content, Interactive Content Is The King!
We have all been told how content is important, ho
read more...
7 Types Of Logo Every Beginner Must Know
You are all set with your plan to launch your bran
read more...
4 Steps To Create A Successful Social Media Campaign!
Whether you are looking for a way to increase the
read more...
5 FREE Instagram Analytics Tools You Need To Know
It is all about Instagram nowadays, from an 18-yea
read more...
Content Creators Here’s A Great Tool For You – Instagram Guides!
Instagram recently launched a new feature called I
read more...

Everything You Need To Know About Google Knowledge Panel!
If you are unaware of the Google Knowledge Panel,
read more...
Know What The Buzz Is All About – WhatsApp Marketing
What is the first thing that you do after getting
read more...
Know Why Negative Reviews Are Important For Your Brand!
Here is a question for you – What will you d
read more...
5 Skills You Need To Become A Successful Content Writer | Let’s Begin
Your words are your power! You have to explore the
read more...