Google Announced New Video Ad Options to Align Perfectly with the Online Behavioral Change

Being under persistent lockdown, COVID-19 not only changed the lifestyle but has also changed the online world! It has changed the way people are stuck to their screens to consume media. Also, the other major streaming platforms saw a major increase in their views. 

This change has affected the viewing behavior broadly! According to YouTube, even at places where the lockdown has eased out, the viewing habits of consumers have completely changed. As a result, the marketers are drifting towards video streaming advertising, and to support them in the process, Google is introducing a series of tools in Display & Video 360 that make it smooth for the digital marketing media buyers to find and secure ad inventory on high-quality streaming content.

To help you with this, Google announced some new video ad options to align with this current shift!

Here is the complete video about how it would work, by Google. 

Google announced some new video ad options

How it will help?

  • The listings in the marketplace will help the advertisers to find the right partner for their campaign so that they can maximize the campaign reach via streaming providers. 
  • Also, there will be more information on any publisher, including insights on performance, audience, and inventory. 
  • You will be able to send requests for proposals to the chosen publishers directly from this platform. 
  • Also, for the marketers who don’t like to or don’t want to indulge in the negotiation process, they’ve worked closely with exchange partners like Google Ad Manager, FreeWheel, and SpotX, along with broadcast and cable networks. This will give an already ready proposal or ready-to-execute deals. These deals will be under the ‘Auction Package’ on the marketplace. 

The bottom line, the action is at par excellence! With more people watching and streaming video content, this will simplify the process for the marketers looking out for being a part of this streaming saga. 

This will resultantly open up a range of new possibilities, essentially taking the traditional TV ad campaign and mingling it with the advanced digital targeting options. 

So now, marketers can better focus, and better responses as a result. 

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