How are brands winning big this world cup using digital marketing

4 brands who were the Real Winners of World Cup 2019

Although we have lost the cup, at least there were brands that were winning big this world cup leveraging their digital marketing tactics. With India being a cricket-crazy nation, all of them are freaking over the amazing clashes happening between different teams. This makes cricket, undeniably the most favourite sport across the globe. The sport has also made way for various brands to publicize better.

With ICC Cricket World Cup being the biggest cricket tournament worldwide, it provides brands with a platform, where they can advertise in front of the biggest audience. So marketers and brands spend immensely on such platforms, where outcome rates are high due to extensive reach. 

How are brands winning big this world cup using digital marketing

We know how Hotstar has become the digital streaming partner of the ICC World Cup 2019. The channel later lowered its rates for both the medium budget and high budget advertisers (as low as 5 lacs), thus giving brands with limited budget a chance to make their presence on such mega screen.

During the live screening of India-Pakistan match, the number went as high as 320 million viewers, this way brands have been able to make a huge profit out of this advertising set up. Brands have gone beyond their creativity to make campaigns that are loved by the people, this helps in brand recognition. The video ads get liked and shared and because of their repeated play on short intervals, these ad-songs tend to sit at the back of your brain. 

How are brands winning big this world cup using digital marketing

Another category of digital advertisement that wins big from this same platform is banner ads. These ads become a part of the screen on which a person has to watch the match for prolonged durations. A big WIN again! 

What adds the cherry on top of this scenario is the meme world. Memes are created out of these cricket-related campaigns or the score-scenarios. So, various brands try to make use of their creativity to make memes that link their brand names somehow without disturbing the fun element of the meme. Such images tend to strike people while they scroll their newsfeed and they share, like and comment too. You get engagement without even paying heftily to be the part of the list on live advertisers. 

Who has made the most out of the advertisements during the world cup?

How are brands winning big this world cup using digital marketing

Yes, brands like Swiggy, Airtel, etc are the top names that pop up in our mind when we think of this. We know most of the matches occur during the office hours; this ensures a high rate of calls for swiggy and zomato that generate attractive discount coupons at every hit of 6 or 4. This way these companies have made the most out of their investments. 

How are brands winning big this world cup using digital marketing

Some brands are said to have invested as good as up to 15 billion on advertising in the world cup, this year. We can see how amateur brand Dream 11 has managed to be in partnership with ICC as its official fantasy game partner till 2023. So, clearly, digital exposure has an edge. With the finals for this ICC world cup on the roll, many advertisers are still eyeing to reap benefits out of this amazing platform. With the digital advertisement game growing stronger and stronger each day, it is said to help so many brands establish their market.

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