Top 8 content marketing trends you need to know in 2019

8 Content Marketing Trends 2019 you Need to Know About!

Digital marketing cannot be ignored in 2019. I mean what era is someone living in if they have still not realized the power and effect of digital marketing. Well-executed digital marketing can bring so much to their businesses. Brand awareness, lead generation, sales, better engagement and more.

Time has changed and the marketing is an essential part of any business life. People are found on an online platform and you have to be where they are. Influence them, engage them, convert them into your potential clients, but how do you do it? How do you market yourself online, given such high competition?

It is easy. All you have to do is follow the trends. This article is the ultimate guide that will get you by for a whole year.  This article has 8 top content marketing trends that you need to master for empowering your digital marketing strategy for the year 2019. 

1. Facebook

Top 8 content marketing trends you need to know in 2019

Facebook is the top social media platform, it has about 45% of its population in the age of 60 and above. It is one of the best platforms to target the senior population. And we know, there have been some speculations stating it is going to be a difficult year for Facebook as Instagram is gaining up, but targeting specific population can really get you through.

So yes, Facebook has a reduced reputation amongst the young generation, but it is still massive and many people still check it out and being a bit more judicious in your marketing methods will do the job.

2. Instagram

Top 8 content marketing trends you need to know in 2019

Not exactly a competition, Facebook owns Instagram and seriously they are at no opposition. Both have their own niche markets. However, Instagram is a video and image-based social media platforms have made it easy to market products and services.

Instagram popularity is meteorically grown in the past year years.  And it has been an impressive achievement. It has a maximum population of people under 30s and thus it is a big platform to target people.

3. Chatbot

Chatbots, yeah! Not that big of news, right? Chatbots now have been in the market for a while now. They have great usability and they are a way to interact with humans in a natural way. Textual to verbal interaction, technology is doing every possible thing to make it as natural and sophisticated as possible.

Personalized and effective they are likely to continue growing more in the year 2019.

4. Video Is a Must

YouTube is the most popular way to consume videos, crossing even the popularity of Facebook, Instagram, Video Marketing is an important part of a content marketing strategy now. Some of the ways, to that, is by transferring some of your actual market budgets to video marketing too. 

With the provision of user metrics, videos now are paired incredibly with accurate and valuable user metrics of digital media to measure the engagement.

5. Live Videos

Top 8 content marketing trends you need to know in 2019

Live streaming, is a big thing now in digital marketing and when combined with influencer marketing, it can work wonders.  Having a live stream with an influencer is an amazing way to directly interact with users is a huge draw of good retention from the consumers.

They come of great use and they are the high-profile form of digital marketing that is bustling the digital marketing ground.

6. Good Content

So, content marketing is an important part of digital marketing, and the increasing emphasis on quality content is going to be ruling the marketing industry. It is necessary that the content is more sophisticated and meets the requirements of the target audience. 

Content Quality is a rising trend and will effectively be going to combine with technology to improve techniques of measuring content efficiency content development, content distribution, and others.

7. Personalized Email Marketing

Top 8 content marketing trends you need to know in 2019

Email marketing remains the most personal methods of marketing. And emails are not going anywhere but they will continue to grow in importance and effectiveness. In 2019, email marketing is more evolved and generic marketing is not going to work like it did some years back.

Email marketing this year will be more technologically dependent, personalized and automation. Also, email marketing will be more specific and target oriented. It will act as the final trigger that motivates your prospects to combine with remarketing techniques.

8. Voice-based search

Smart devices are not in full flow in the market and verbal interactions are taking over textual searches. Business needs to optimize their content to meet their requirements and step into the verbal search regime. Make an approach to the new technologies that support your adaption of voice search. Using meta descriptions of websites that support voice-based search is a great thing to start your new digital journey.

Wrapping Up

Content marketing is an important part of digital marketing and also one of the major trends around. However, the old ways will definitely not work out in your favour. Using the methods mentioned in the article, you can, however, achieve the best out of your digital marketing strategy.

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