5 Ways to Leverage Snapchat For Business in 2020

5 Ways to Leverage Snapchat For Business in 2020

The puppy filter, the flower crown filter, or the baby filter, you gave a try to each and every filter on Snapchat a try!

But, did you ever give Snapchat Marketing a try?

No? 

Don’t have an idea about it? Well, Indians need to step out of the Instagram world and aim the audience on Snapchat as well. Ditch the Snapchat streak and make this ‘Most loved place’ of yours, a place for your passion - Marketing

Though the interface, the aura, and the whole stage as one, is a little hard to get used to and to aim right to your audience, but there are results and the businesses' claims of having great results out of the successful campaigns. 

Snapchat

As of the first quarter of 2020, Snapchat has 229 million daily active users worldwide. And, there is no slowing down in the rate of users, as of now. Snapchat is a viable marketing channel for every business whose target audience is between the age group of 12 and 34. 

So, how to use Snapchat for your business?

What are the ways that you can use it for?

And, most importantly why businesses should use it?

Let’s know the reason why one should use Snapchat for marketing?

Snapchat is now considered as the most amazing platform to go viral, to get the required brand awareness, and credibility. It is an official place to market. It is a unique way to represent your brand and attract the audience in a way to connect and convert. With the right strategies, and the format one can make something valuable out of Snapchat. Still don’t believe it? Here are some of the reasons that put Snapchat ahead. 

  • It’s different.
  • It’s un-touched. 
  • Less competition on it. 
  • 76% of Snapchat users are also online shoppers. 

Most importantly, Snapchat is the most used platform but brands are still coping up and getting there presence on it. So, there’s still less competition here for businesses than on other platforms. 

Coming back to the other questions, what and how to do marketing on Snapchat, we have got it all covered in the following points. Let’s begin -

01. Stories Unlimited:

Once you are on this platform, you don’t have to stop posting stories. Make sure that you are super-active. Adding content to your story on a daily basis means you are going to entertain your followers a lot. This will keep your brand updated! 

Not daily, but consistent posting will be the best for your brand. 

80% of followers will see the brand post about 4 or 5 hours after it’s been added to the story. 

story

Make sure you are on-time (about 3 stories every 4 hours) every time you post a story. This will keep your audience engaged and also prevent followers from skipping content. 

digital marketer

 

02. Promote your channel on other platforms:

Okay, if no one knows you are on Snapchat how will they follow you? How you will grow your audience on Snapchat? The whole purpose of attracting an audience will go in vain. So, make sure you paste your profile link on your Instagram bio, and even About us of Facebook. Tell your email subscribers to follow you on Snapchat and make sure you also put this on your website. 

03. Create a brand lens:

Snapchat is famous for it’s Snapchat filters, and it is estimated that sponsored filters are seen by 16 Million users every day. Big brands like Starbucks, Taco Bell, etc., have also used Snapchat for putting up their filters. Below is the example of Starbucks geo-filter. 

Create a brand lens

Starbucks runs a promotion called Frappuccino Happy Hour where you can get any Frappuccino for half price. The geo-filter would only appear during the Happy Hour time every May. 

As Snapchat is a time-sensitive application and Starbucks making the geo-filter available only during Happy Hour, it made the customers excited and gave them a FOMO to grab the Frappuccino within 2 hours at half price, otherwise the offer will turn down. 

So, like this, you can create a filter for your brand too! This will give the required exposure, and even build brand credibility and trust. 

The followers will also send the filter-photo to their friends, hence growing your audience. 

04. Invite social media influencers to your account:

Another great way to get more followers and increase engagement is via influencers! If you allow a celebrity or a known influencer to do stories for you, you are directly getting the attention of your audience as well as the influencer’s audience. 

Make sure the interest is shared by your brand and the influencer. It is super-important for you to keep this in mind, as you may find a professional makeup influencer but what if your brand has nothing to do with makeup. This will be sheer waste of money and time. 

05. Feature the user’s content:

Hold a contest, hold something that people love, and tell them that you will share it on your story. This will ultimately result in great user-generated content that is beneficial for your brand. Engagement will be super high, and you will attract the best crowd to your brand. 

One of the other ways that you can do is to offer discounts and offers to your followers. This will help you with increasing followers, and also to reach out to new customers. Snapchat is growing, and you can grow too. If your company doesn’t have a Snapchat account, it is high time you create one and go forth entertaining your audience. But once our account is active, make sure you follow the above-mentioned tips and tricks and attract high engagement. 

This was all about what Twitter is experimenting with the algorithm to provide the best of both worlds, and while also maximizing revenue. 

This was all about marketing on Snapchat. If you are eager to learn any of these techniques or the entire marketing, then learn a digital marketing course in Jaipur at the Orionators School of Learning – Asia’s fastest-growing digital marketing school. We dig deep into the different modules. Join us and know the basics, tips, and tricks to all the modules including social media marketing, search engine optimization, affiliate marketing, and website design and development!

Hey, don’t forget to look at our online short courses range! Learn skills and get ahead of the race. 

They are just for INR 399/- and completely curated for you!

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